UNIQLO Presents Ayam Brand UTme! T-shirts & Tote Bags: Featuring Ayam Brand Food Products in Vintage Nostalgic Style

12:22 am Deelicious 0 Comments

Just take a moment to visualize your childhood favourite sandwich or go-to rice dish and Ayam Brand canned sardines would be one of the images that pops into your mind. Celebrating their shared values of rich history and focus on quality, UNIQLO is joining hands with the prepared food brand to bring Malaysians the Taste of Home series of UTme! t-shirts and tote bags featuring Ayam Brand products.
 
UNIQLO x Ayam Brand collaboration features covetable and rare UTme! sticker designs in vintage nostalgic and modern inspired style. A total of 30 creative designs are available for placement on t-shirts and tote bags.

Ayam Brand Taste of Home series of UTme! stickers are available at UNIQLO Fahrenheit 88 and UNIQLO DA Square starting November 1, 2022. For every purchase of this series, customers will receive a special Ayam Brand Recipe Book containing 30 recipes by Malaysians while supplies last.


 
UTme! t-shirts are priced at RM79.90 for adults and RM59.90 for kids. Available in several sizes from XS to XL for adults and 110-150 cm for kids. Meanwhile, the tote bag that comes only in one size is priced at RM79.90. Measurement of the tote bag is 41.5cm in width and 39cm in height.




More information on UNIQLO X Ayam Brand UTme! Collection is available on the UNIQLO website at www.uniqlo.com/my and on UNIQLO’s Facebook account for Malaysia at www.facebook.com/uniqlomy.

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Kopi Kenangan: SEA's First Retail F&B Unicorn Brand Officially Launched in Malaysia, First Store in Suria KLCC!

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Kopi Kenangan, Indonesia's fastest-growing retail F&B chain, officially opened its doors in Malaysia today with its first store in Suria KLCC. The launch was officiated by Kopi Kenangan’s co-founders, Edward Tirtanata, CEO; and James Prananto, Chief Business Development Officer. 


Edward Tirtanata, CEO and Co-Founder said, “We chose Malaysia as our first market expansion due to Malaysians’ love for food, the steady growth in coffee culture, especially the grab-and-go concept, and the many similarities Malaysians share with Indonesians when it comes to taste profile and the receptivity to try new things. The F&B sector's future also appears promising as Malaysia is transforming into a high-income digital economy with a key focus on digitisation, which is in line with our business operations. We want to export the phenomenal success of our grab-and-go coffee model in Indonesia to overseas markets, starting with Malaysia. We started Kopi Kenangan with the aim of making quality coffee affordable and accessible for everyone and we are thrilled to be sharing our Indonesian coffee flavors with Malaysians.” 


James Prananto, Co-Founder and Chief Business Development Officer said, “Kopi Kenangan will be operating under the brand name Kenangan Coffee, as the official international name to be used outside of Indonesia. We wanted to emphasise on the word ‘Kenangan’ as it aptly translates to ‘making memories’. Everyone who comes to our store is treated like a friend, and every cup of coffee that we sell is made with love and we hope this translates to customers making memories with us along this journey. We aspire to be the most-loved consumer brand in Southeast Asia, and Malaysia will be a key foothold in helping us achieve this mission.”


Kenangan Coffee will be opening four more stores at MyTown Cheras, Pavilion KL, NU Sentral KL and Sunway Pyramid PJ by the end of this year. It has also launched its Training Academy in Uptown, PJ to provide various training programmes for its baristas and employees, with an aim to become the best professional F&B training centre in Malaysia.

In line with its commitment to serve good quality coffee to consumers, the brand also hired Mikael Jasin, currently the World's 7th Best Barista (2021) as its Head of Coffee, tapping on his tremendous experience and vast knowledge to revolutionise the way Kenangan Coffee is sourced, produced, and enjoyed. 

Kenangan Coffee will introduce its beloved signature drinks, Kenangan Latte and Avocado Coffee, as well as a wide range of other coffee selections at its stores. The price per cup starts from RM5.90 and is at a sweet price point in line with its brand promise of making quality coffee available to everyone. Kenangan Coffee will also be introducing a variety of food options as a delightful companion to its coffee. 

For more information, please log on to: www.kenangancoffee.my

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Mango Tree Celebrates 20 Years of Success in Japan

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The world’s leading Thai restaurant operator reflects on two decades of changing tastes and diversified strategies in the “Land of the Rising Sun”, which has embraced authentic Thai flavours and become its largest global market with 24 outlets nationwide.


Mango Tree Worldwide, the leading Thai restaurant operator, is celebrating the 20th anniversary of its operations in Japan, which has grown rapidly to become its largest global market with 24 outlets all across the “Land of the Rising Sun”.
 
When the company made its Japanese debut in Japan in 2002, Thai food was not especially popular in the country. Local people were not always familiar with the flavours, fragrances and, above all, the spices used in traditional Thai dishes. Fast forward two decades and Japanese people don’t only enjoy Thai cuisine as a special treat; they even grab dishes like pad krapao, khao pad and pad Thai while out shopping, during their lunchbreaks and on their way to and from work.
 
Key to the success of Mango Tree in Japan has been its commitment to offering highly authentic Thai cuisine in line with the changing tastes of local diners. In fact, the group has played a role in shaping Japanese tastes. For example, pungent ingredients such as kapi (shrimp paste) and even pak chi (coriander) were rarely found on Japanese menus in 2002. Now, Mango Tree creates dishes that highlight these ingredients, including a special pak chi spring roll that was crafted especially for Japanese diners.

While some aspects of the menus are still localised, Japanese diners can savour a full selection of traditional Thai dishes, including light appetisers, aromatic soups, spicy salads, curries, wok-fried dishes, fresh seafood, barbecued meats, tropical desserts and more, all crafted by Thai culinary experts or talented, fully-trained local chefs. These delicacies are accompanied by an extensive selection of beverages, including fresh fruit juices and tropical blends, cold beers, fine wines and premium whiskies.
 
Mango Tree has been instrumental in the promotion and development of Thai cuisine in Japan. Since the opening of its first full-service Mango Tree branded restaurant in Tokyo in 2002, the company has opened 23 new locations across the country and introduced diners to three of its industry-leading brands. One unique aspect of Mango Tree’s strategy in Japan has been its “grab and go” concepts, including Mango Tree Café and Mango Tree Kitchen. These small, convenient dining outlets offer Mango Tree’s freshly-made Thai dishes to Japanese diners on the go, focusing on areas of high footfall such as transport hubs, retail malls and lifestyle complexes.


For example, in 2017 the company opened a new Mango Tree Kitchen at Tokyo Station, its second outlet at this busy rail hub. Then in 2020, a Mango Tree Café started catering to customers at Tokyo Dome City, a major entertainment venue and amusement park located adjacent to one of the Japanese capital’s main sporting arenas. Bright, vibrant and inviting, these venues – and many others across the country – benefit from high levels of passing pedestrian traffic and a thriving lunchtime market. These concepts would not have been possible in Japan before 2002, when Thai food was only a full-service, fine-dining experience.

It is little wonder that Mango Tree has won multiple awards in Japan, including FAB Award for “Individual Food & Beverage Offer of the Year in a Railway Station” and a Thai Select award, which is granted to Thai companies that promote the kingdom’s culture overseas.
 
“The beauty of Mango Tree is that it spans generations. Customers’ tastes evolve and Mango Tree has evolved too, hence our success of being able to launch all our different tiers in Japan, from fine-dining to Mango Tree Cafés in malls and Mango Tree Kitchens in train stations. We’re now even launching three roadside outlets – standalone locations in the suburbs. We are the leader in Thai cuisine in Japan and look forward to expanding even further across the country in future,” said Trevor MacKenzie, Global Managing Director of Mango Tree Worldwide.


This strategy has faced challenges however, none greater than the global pandemic which had a devastating impact on Japan’s thriving dining F&B sector. Mr. MacKenzie revealed that COVID-19 “really disrupted the market in Japan” and impacted its ability to attract talent.
 
“During this time, Mango Tree’s focus was not as much on expansion as ensuring we have the people to deliver the product to our customers. Even though the lockdown is over, people are still hesitant to come back into the industry as there is still uncertainty. This is human nature; our business is a people business and while everyone speaks about automation, people still want a personal experience,” he explained.
 
Looking ahead, Mango Tree will accelerate its development strategy in Japan with new openings under a full spectrum of concepts, ranging from full-service restaurants to “grab and go” outlets. As the group’s largest global market, Japan will continue to drive the growth of Mango Tree’s portfolio as it strides confidently towards its target of operating 100 locations worldwide by 2025.

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