Turn ONZ Your Choco Happiness with Munchy’s Cream-O Cookies!

Want to get more happiness and beat the meh? Cream-O want you to enjoy some irresistibly rich & chocolatey cookies that turn onz your MEH day!


Calling all chocolate lovers – there’s a new cookie in town! Turn your choco happiness all the way up with Munchy’s Cream-O Cookies, one bite and it’s ONZ! When life gets kind of boring, it’s time to put a smile on your face with this choco-licious cookie.
 
With more than 20 years of heritage across the Southeast Asian region, Cream-O is a well-established brand offering varieties of delicious sandwich cookies.  Made from quality ingredients, each Cream-O biscuit is baked to perfection, and is sure to satisfy any cookie lover's cravings.

Munchy’s is excited to introduce the all-new Cream-O Cookies, now available in two irresistible flavours: Original and Dark Chocolate! Chocolate is a well-loved flavour in Malaysia, not only among teens, but with young adults too. Rich and comforting, it is also known as a mood-lifter that makes people happy. With more chocolatey taste, Munchy’s Cream-O cookies is taking choco happiness to the next level!

Perfect for any time and occasion, Munchy’s Cream-O cookies can hype up anyone’s mundane lifestyle, while satisfying taste buds and filling up tummies. When you need a snack, Munchy’s Cream-O turns ONZ your energy and choco happiness levels, so that you can keep going!
 
Munchy’s Cream-O Cookies are available in two sizes for all-round sharing: 51g at RM1.20 and 119g at RM2.80, at major supermarkets and hypermarkets nationwide.
 
For more information, visit Munchy’s official website (http://www.munchys.com/) or follow Munchy’s on Instagram (https://www.instagram.com/munchys.my/) and Facebook (https://www.facebook.com/Munchys/) for the latest updates. 

100 Reasons to Buka Puasa at Artisan’s Playground this Ramadan



Looking for a restaurant to buka puasa with friends and family? What if.... Artisan's Playground give you 100 reasons to do so? Take your tastebuds on a journey with Artisan’s Playground by COOKHOUSE this Ramadan with over 100 mouth-watering international cuisines all under one roof!
 
From 26 March to 19 April 2023, diners will have their senses enthralled by an all you can eat spread like no other with grilled beef ribeye, leg of lamb and chicken from the Josper Grill; piping hot pizzas with toppings aplenty straight from the Stefano Ferrara Oven; fresh greens from the Farm to Table Salad Bar, fresh seafood, live-cooked paella and British Fish and Chips.
 
Moving onto Asian and local cuisines, they will also be spoiled for choice with Japanese delights, classic Malaysian dishes with ample wok hei, dimsum steamers as well as a noodle station. What’s a buka puasa without it’s sweets – diners can start or even round up the evening with a delightful platter of scrumptious kueh, as well as cold and baked desserts by the Dessert Parlour.


 
Large groups or companies looking for a space to conduct their Ramadan get togethers can make use of our very own adjoining event hall that can host up to 200 pax, afterwhich they can adjourn next door to enjoy the Ramadan spread. For groups above 50 pax, kindly contact +6010 948 1886 – special group rates apply!
 
Nothing creates good memories like good times spent with loved ones – and good food – and Artisan’s Playground is looking forward to hosting families, friends and loved ones near and dear to spend quality time over a hearty meal this meaningful season.
 
With ample covered parking, surau and over 33,000 sqft of dining space that can accommodate up to 400 pax and is kid and wheelchair-friendly, Artisan’s Playground is made for everyone with a focus on providing the best culinary experience for each diner.  
 
For bookings made now until 31 March 2023, diners can enjoy a special early bird price of only RM198 nett (NP: RM236 nett) for adults, and RM85 nett (NP:RM99 nett) for children. Slots can be booked online, and is only available for dine in. With so much on the table, diners can leave with their stomachs and hearts feeling full!



Enjoy this spread from 26 March till 19 April 2023, 7pm to 10pm and you can book online here: https://www.artisansplayground.my/ramadhan

To find out more about Artisan’s Playground by COOKHOUSE, kindly visit www.artisansplayground.my or www.instagram.com/artisansplayground.my


Discover The Essence of Vietnam’s Coffee Culture at Cá»™ng Caphe

If you are looking for Viet-brewed flavours in a nostalgic Hanoi atmosphere with an exclusive theme, head to Cá»™ng Caphe and ‘time-travel’ to Hanoi in the romantic past and enjoy a cup of aromatic Vietnamese coffee in Malaysia. The swanky Vietnamese café, Cá»™ng Caphe, promises a transporting experience with its history-themed interior and aromatic strong Robusta brews that evoke the bustling café streets of Hanoi.

As C
á»™ng Caphe’s fans would know, no two Cá»™ng outlets are alike. Each conveys an exclusive story and atmosphere that are both Instagrammable and deep in meaning – the themed settings are crafted based on the childhood memories of Cá»™ng’s founder, Ms. Linh Dung. 

Born in 1975, Linh Dung grew up during the Subsidy Period in Vietnam. It was a time of hardship for the country, when food, goods and services were purchased with coupons or food stamps. Yet her childhood in the outskirts of Hanoi, surrounded by the military barracks, held warm memories for Linh Dung. Her father made and sold musical instruments while her mother operated a café that served local drinks. The marriage of art and café business in Linh Dung’s origin story shaped the direction of her eventual creation – the Cá»™ng Caphe brand. 

Established since 2007, Cá»™ng Caphe opened its first outlet on Trieu Viet Vuong street, the historic café street in Hanoi, Vietnam. The name “Cá»™ng” is simply the first word of Vietnam’s official name: Cá»™ng hòa Xã há»™i chủ nghÄ©a Việt Nam (The Socialist Republic of Vietnam). The inspired founder was meticulous in every detail that makes up the story of Cá»™ng Caphe – from the food and drinks, to the unique menu design, to the interior paint colours and even the furniture design. Her nostalgic yet trendy vision was brought to life in over 60 stores in Vietnam, seven in Korea, and three in Malaysia, – each of them featuring a unique theme and will soon be making its mark in Canada. 

For example, in Malaysia, the Cá»™ng Caphe outlet in 1 Utama was designed based on the interior of a textile factory during the Subsidy Period. This means wooden furniture and fittings lit with dreamy light boxes, colourful thread lines of loom, and a rustic atmosphere accented by military cloth. The setting is markedly different from the Cá»™ng Caphe in Nu Sentral mall that opened in 2019 – which emulated the look and feel of a library in the Subsidy Period. 

“With every café we open, we create a different Cá»™ng story, which is at its core a Vietnamese story! The environment and design of the cafés are inspired by the community living and camaraderie in Vietnam’s historical settings, such as the classrooms, meeting halls for communities, and old neighbourhoods bustling with activities,” says Jaemie Lew from Business Development Division of Cá»™ng Caphe Malaysia.  

She explains that the community-inspired setting makes Cá»™ng Caphe a comfortable and cool place for family and friends to hang out, take some chic pictures together to share on social media, and enjoy the food and drinks that Vietnam is famous for. 

Coffee lovers are especially spoilt for choice with Cá»™ng Caphe’s wide selection of authentic Vietnamese “Phin”-based brew and classic coffee, which use high quality Robusta beans from the Lam Dong province in Vietnam. Its signature Coconut Milk with Coffee Smoothie is a must-try – the exceptional recipe makes it the most in-demand beverage at Cá»™ng Caphe. Bạc Xỉu, a bitter but yet creamy and sweet coconut coffee with condensed milk gives you the authentic taste and aroma from Vietnam. The Hanoian Coffee is one of the Vietnamese signature drinks you should not miss!  The aroma and silky-smooth texture of this strong coffee is made with their in-house signature condensed milk recipe. Savor the satisfying flavors of Cá»™ng Caphe drinks in every sip!

If coffee is not, well, your cup of tea, how about actual tea? The Honey Kumquat Tea and Peach Tea with Passion Fruit lend interesting twists to the soothing beverage. There are also refreshing juices and comforting cocoa beverages to satisfy your non-caffeine thirst. 

You can also load up on the iconic Vietnamese delicacy, Banh Mi, which comes with a selection of tofu, beef or chicken; or a Vietnamese Rice Noodles with sweet and savoury taste, traditional Vietnamese dish which you can pair with homemade ham, spring roll or tofu at Cộng Caphe. To satiate any sweet tooth cravings, a set of Croissant with Condensed Milk is sure to hit the spot. The various hot food and snacks selection at the café is available for both dine-in or takeaway.

“At Cá»™ng Caphe, we are driven by the excitement to bring Vietnam’s world-famous café culture and flavours to Malaysians so that they can experience it as often as they like without having to travel there! Hence, we are planning to open more outlets in the future so that we can continue to serve authentic Vietnamese beverages paired with light Vietnamese inspired food to more Malaysians,” says Lew.

Cá»™ng Caphe is also excited to announce its special Ramadan menu during the fasting month. They are introducing a Malaysian favorite with a unique Vietnamese twist – Rendang Ayam and Daging in Bahn Mi. And that's not all – they will be paired with delicious Gula Apong coconut smoothie or Gula Apong Pandan coconut smoothie, both of which are guaranteed to leave customers satisfied.
Furthermore, you can now get a BUY 1 FREE 1 voucher by posting on social media such as Facebook, Instagram or TikTok with hashtag #congcaphemy or “like” and “follow” Cá»™ng Caphe social media pages.   

For more information on how to score the promotion or to get new updates about Cá»™ng Caphe, ‘like’ and ‘follow’ Cá»™ng Caphe Malaysia on Facebook ( www.facebook.com/congcaphe.my ) Instagram (www.instagram.com/congcaphe_my), and Tiktok (https://www.tiktok.com/@congcaphemy ).

Carlsberg Cheers to the Fans and the Most Anticipated Football Showdown

It's the football season and the support of fans makes football the greatest game on the planet and with the most anticipated tournament of the year inching closer, the streets of the nation will soon be filled with sports buffs looking for the perfect brew to cheer on their favourite teams. As huge lovers of football, Carlsberg celebrates each and every football occasions by calling fans from all over to cheers for their teams and enjoy match-day gatherings, rewards and excitement.



With a track record of throwing some of the liveliest football viewing parties, Carlsberg will be activating more than 300 celebrations across sports bars, pubs, and eateries nationwide, giving soccer-crazed fans an avenue to cheer on their favourite teams on match days starting from now to mid-December as well as opportunities to bag themselves exciting prizes including the coveted Fizzics machine and exclusive jerseys.


For the bigger showdowns, greater excitement lies in-store at the ‘Cheers to the Fans’ events at Pavilion Bukit Jalil on selected dates. Not only will fans get to watch the game in an adrenalined pumped arena, there will also be fun games to keep football enthusiasts in high spirits such as the ‘Cheers to the Fans’ station, that asses the vocal powers of fans, ‘Cheers to the Managers’ station where football lovers can showcase their game play strategies, ‘Cheers to the Wingers’ station for the ultimate photo shot and ‘Cheers to the Commentators’ station that tests football knowledge. 

Die-hard fans who join all four viewing parties will also be rewarded with a free carton of Carlsberg products. “Football lovers are dedicated, enthusiastic and keen to celebrate the sport while watching the most enigmatic football event. To Carlsberg, celebration is what we aspire to always do best and what better way to celebrate the game with football lovers then to make every game night a festive one,” stated Stefano Clini, Managing Director of Carlsberg Malaysia.


Carlsberg is also rewarding consumers with exclusive money-can’t-buy football jerseys with purchase of RM120 worth of Carlsberg Danish Pilsner, Carlsberg Smooth Draught or Carlsberg Special Brew on official e-commerce sites Shopee and Potboy, whilst consumers who spend RM20 or more on Carlsberg Danish Pilsner, Carlsberg Smooth Draught or Carlsberg Special Brew in participating convenience stores will be instantly rewarded with RM5 eWallet Touch n’Go credit in West Malaysia or RM5 GrabPay credit over in East Malaysia. Both purchasing platforms also give consumers an opportunity to be in the running for Adidas Cash Vouchers worth RM500!

As tensions mount for all the football supporters out there, Carlsberg takes the soccer experience to the next level by being a part of the game with fans. For more exciting news and information on the viewing parties, visit @CarlsbergMY on Facebook at www.facebook.com/CarlsbergMY for the latest updates! And remember, as part of advocating responsible consumption, #CELEBRATERESPONSIBLY – if you drink, don’t drive.

UNIQLO Presents Ayam Brand UTme! T-shirts & Tote Bags: Featuring Ayam Brand Food Products in Vintage Nostalgic Style

Just take a moment to visualize your childhood favourite sandwich or go-to rice dish and Ayam Brand canned sardines would be one of the images that pops into your mind. Celebrating their shared values of rich history and focus on quality, UNIQLO is joining hands with the prepared food brand to bring Malaysians the Taste of Home series of UTme! t-shirts and tote bags featuring Ayam Brand products.
 
UNIQLO x Ayam Brand collaboration features covetable and rare UTme! sticker designs in vintage nostalgic and modern inspired style. A total of 30 creative designs are available for placement on t-shirts and tote bags.

Ayam Brand Taste of Home series of UTme! stickers are available at UNIQLO Fahrenheit 88 and UNIQLO DA Square starting November 1, 2022. For every purchase of this series, customers will receive a special Ayam Brand Recipe Book containing 30 recipes by Malaysians while supplies last.


 
UTme! t-shirts are priced at RM79.90 for adults and RM59.90 for kids. Available in several sizes from XS to XL for adults and 110-150 cm for kids. Meanwhile, the tote bag that comes only in one size is priced at RM79.90. Measurement of the tote bag is 41.5cm in width and 39cm in height.




More information on UNIQLO X Ayam Brand UTme! Collection is available on the UNIQLO website at www.uniqlo.com/my and on UNIQLO’s Facebook account for Malaysia at www.facebook.com/uniqlomy.

Kopi Kenangan: SEA's First Retail F&B Unicorn Brand Officially Launched in Malaysia, First Store in Suria KLCC!

Kopi Kenangan, Indonesia's fastest-growing retail F&B chain, officially opened its doors in Malaysia today with its first store in Suria KLCC. The launch was officiated by Kopi Kenangan’s co-founders, Edward Tirtanata, CEO; and James Prananto, Chief Business Development Officer. 


Edward Tirtanata, CEO and Co-Founder said,We chose Malaysia as our first market expansion due to Malaysians’ love for food, the steady growth in coffee culture, especially the grab-and-go concept, and the many similarities Malaysians share with Indonesians when it comes to taste profile and the receptivity to try new things. The F&B sector's future also appears promising as Malaysia is transforming into a high-income digital economy with a key focus on digitisation, which is in line with our business operations. We want to export the phenomenal success of our grab-and-go coffee model in Indonesia to overseas markets, starting with Malaysia. We started Kopi Kenangan with the aim of making quality coffee affordable and accessible for everyone and we are thrilled to be sharing our Indonesian coffee flavors with Malaysians.” 


James Prananto, Co-Founder and Chief Business Development Officer said, “Kopi Kenangan will be operating under the brand name Kenangan Coffee, as the official international name to be used outside of Indonesia. We wanted to emphasise on the word ‘Kenangan’ as it aptly translates to ‘making memories’. Everyone who comes to our store is treated like a friend, and every cup of coffee that we sell is made with love and we hope this translates to customers making memories with us along this journey. We aspire to be the most-loved consumer brand in Southeast Asia, and Malaysia will be a key foothold in helping us achieve this mission.”


Kenangan Coffee will be opening four more stores at MyTown Cheras, Pavilion KL, NU Sentral KL and Sunway Pyramid PJ by the end of this year. It has also launched its Training Academy in Uptown, PJ to provide various training programmes for its baristas and employees, with an aim to become the best professional F&B training centre in Malaysia.

In line with its commitment to serve good quality coffee to consumers, the brand also hired Mikael Jasin, currently the World's 7th Best Barista (2021) as its Head of Coffee, tapping on his tremendous experience and vast knowledge to revolutionise the way Kenangan Coffee is sourced, produced, and enjoyed. 

Kenangan Coffee will introduce its beloved signature drinks, Kenangan Latte and Avocado Coffee, as well as a wide range of other coffee selections at its stores. The price per cup starts from RM5.90 and is at a sweet price point in line with its brand promise of making quality coffee available to everyone. Kenangan Coffee will also be introducing a variety of food options as a delightful companion to its coffee. 

For more information, please log on to: www.kenangancoffee.my

Mango Tree Celebrates 20 Years of Success in Japan

The world’s leading Thai restaurant operator reflects on two decades of changing tastes and diversified strategies in the “Land of the Rising Sun”, which has embraced authentic Thai flavours and become its largest global market with 24 outlets nationwide.


Mango Tree Worldwide, the leading Thai restaurant operator, is celebrating the 20th anniversary of its operations in Japan, which has grown rapidly to become its largest global market with 24 outlets all across the “Land of the Rising Sun”.
 
When the company made its Japanese debut in Japan in 2002, Thai food was not especially popular in the country. Local people were not always familiar with the flavours, fragrances and, above all, the spices used in traditional Thai dishes. Fast forward two decades and Japanese people don’t only enjoy Thai cuisine as a special treat; they even grab dishes like pad krapaokhao pad and pad Thai while out shopping, during their lunchbreaks and on their way to and from work.
 
Key to the success of Mango Tree in Japan has been its commitment to offering highly authentic Thai cuisine in line with the changing tastes of local diners. In fact, the group has played a role in shaping Japanese tastes. For example, pungent ingredients such as kapi (shrimp paste) and even pak chi (coriander) were rarely found on Japanese menus in 2002. Now, Mango Tree creates dishes that highlight these ingredients, including a special pak chi spring roll that was crafted especially for Japanese diners.

While some aspects of the menus are still localised, Japanese diners can savour a full selection of traditional Thai dishes, including light appetisers, aromatic soups, spicy salads, curries, wok-fried dishes, fresh seafood, barbecued meats, tropical desserts and more, all crafted by Thai culinary experts or talented, fully-trained local chefs. These delicacies are accompanied by an extensive selection of beverages, including fresh fruit juices and tropical blends, cold beers, fine wines and premium whiskies.
 
Mango Tree has been instrumental in the promotion and development of Thai cuisine in Japan. Since the opening of its first full-service Mango Tree branded restaurant in Tokyo in 2002, the company has opened 23 new locations across the country and introduced diners to three of its industry-leading brands. One unique aspect of Mango Tree’s strategy in Japan has been its “grab and go” concepts, including Mango Tree Café and Mango Tree Kitchen. These small, convenient dining outlets offer Mango Tree’s freshly-made Thai dishes to Japanese diners on the go, focusing on areas of high footfall such as transport hubs, retail malls and lifestyle complexes.


For example, in 2017 the company opened a new Mango Tree Kitchen at Tokyo Station, its second outlet at this busy rail hub. Then in 2020, a Mango Tree Café started catering to customers at Tokyo Dome City, a major entertainment venue and amusement park located adjacent to one of the Japanese capital’s main sporting arenas. Bright, vibrant and inviting, these venues – and many others across the country – benefit from high levels of passing pedestrian traffic and a thriving lunchtime market. These concepts would not have been possible in Japan before 2002, when Thai food was only a full-service, fine-dining experience.

It is little wonder that Mango Tree has won multiple awards in Japan, including FAB Award for “Individual Food & Beverage Offer of the Year in a Railway Station” and a Thai Select award, which is granted to Thai companies that promote the kingdom’s culture overseas.
 
“The beauty of Mango Tree is that it spans generations. Customers’ tastes evolve and Mango Tree has evolved too, hence our success of being able to launch all our different tiers in Japan, from fine-dining to Mango Tree Cafés in malls and Mango Tree Kitchens in train stations. We’re now even launching three roadside outlets – standalone locations in the suburbs. We are the leader in Thai cuisine in Japan and look forward to expanding even further across the country in future,” said Trevor MacKenzie, Global Managing Director of Mango Tree Worldwide.


This strategy has faced challenges however, none greater than the global pandemic which had a devastating impact on Japan’s thriving dining F&B sector. Mr. MacKenzie revealed that COVID-19 “really disrupted the market in Japan” and impacted its ability to attract talent.
 
“During this time, Mango Tree’s focus was not as much on expansion as ensuring we have the people to deliver the product to our customers. Even though the lockdown is over, people are still hesitant to come back into the industry as there is still uncertainty. This is human nature; our business is a people business and while everyone speaks about automation, people still want a personal experience,” he explained.
 
Looking ahead, Mango Tree will accelerate its development strategy in Japan with new openings under a full spectrum of concepts, ranging from full-service restaurants to “grab and go” outlets. As the group’s largest global market, Japan will continue to drive the growth of Mango Tree’s portfolio as it strides confidently towards its target of operating 100 locations worldwide by 2025.

UNIQLO Launches Second Phase of JOIN: THE POWER OF CLOTHING, a Campaign Supporting Action for a Better World

Global apparel retailer, UNIQLO, launched JOIN: THE POWER OF CLOTHING, a global campaign to support activities for a better world, which is the second phase of this campaign, to be conducted at UNIQLO stores in Malaysia, the uniqlo.com online store, and at select overseas locations, started and will continue through till Monday, October 31.


 
The JOIN: THE POWER OF CLOTHING campaign aims to encourage UNIQLO customers to be a part of its ongoing sustainability activities. The program aims to raise awareness among customers of global problems such as ocean pollution and to inspire actions that make the world a better place.
 
During the campaign, when customers purchase UNIQLO fleece products made from 100% recycled polyester fabric, UNIQLO parent company, Fast Retailing, will donate US$1 to the Nippon Foundation for each item sold, to support activities that reduce ocean waste*1. (*1up to 1 million USD.)



 
In addition, from Monday, October 3, UNIQLO will sell a Fluffy Fleece Full-Zip Jacket (MENS, KIDS) with a design featuring “Doraemon Sustainability Mode”, the UNIQLO Global Sustainability Ambassador. UNIQLO will sell a Fluffy Fleece Full-Zip Jacket, made from 100% recycled polyester fabric derived from plastic bottles and featuring a “Doraemon Sustainability Mode” motif. The small needlepoint design, suitable for both men and women, allows parents and children to coordinate their outfits.



 
The Doraemon Sustainability Mode Fluffy Fleece Full-Zip Jacket is now available and here are some details FYI.



MEN'S: 
S-XL, Made with recycled polyester fabric, equivalent to around 19 500ml plastic bottles*2, RM129.90

KIDS:
110-160cm, Made with recycled polyester fabric, equivalent to around 10 500ml plastic bottles*2, RM79.90

Availability: All UNIQLO stores in Malaysia and the uniqlo.com online store

*2 MENS L size (Asia) and KIDS 130cm size, 500ml 1 PET bottle25g, Calculated based on The Council for PET bottle Recycling Annual Report, P6 Targets and results for weight reduction of designated PET bottles and 17 main types (FY2020)
 
Help reduce ocean garbage with purchases
During the campaign period from Monday, October 3 through Monday, October 31, when customers purchase the Doraemon Sustainability Mode Fluffy Fleece Full-Zip Jacket or other fleece products made from 100% recycled polyester fabric, UNIQLO parent company Fast Retailing will donate US$1 to the Nippon Foundation for each item sold, to support activities that reduce ocean garbage*1



Special website to find out more about ocean garbage
UNIQLO continues to add new content to its special website to help customers learn about environmental issues and take action. Special features explore the issues surrounding ocean garbage that are happening now, and measures to reduce the amount of plastic waste.
Special website: www.uniqlo.com/jointpoc

Fujiko-Pro

Do support this great sustainable effort with UNIQLO!

Roche's Evrysdi (risdiplam) approved in Malaysia for treatment of spinal muscular atrophy (SMA) in adults and children two months and older

Roche Malaysia today announced that the National Pharmaceutical Regulatory Agency (NPRA) in Malaysia has approved Evrysdi™ (risdiplam) for the treatment of spinal muscular atrophy (SMA), a rare disease affecting patients two months of age and older.

 
SMA is one of the genetic causes of death in infants. 5q SMA is one form of the disease1. The condition causes muscle weakness and progressive loss of movement and significant unmet need remains, particularly in adults living with this condition.
 
"Children with SMA may start showing symptoms as early as the first few days of life and lose muscle strength over time, so early treatment is crucial before the weakness begins. While the age of onset and range and severity of symptoms varies from each individual, the physical and emotional challenges from SMA impacts the entire family," said Dr Ch'ng Gaik Siew, Paediatrician specializing in Clinical Genetics. "Until recently, there have been no medical advances to alleviate the debilitating symptoms from SMA. With more treatment options available, people with SMA and their families now have more hope that they may be able to overcome the challenges from their disease."
 
"We are proud to offer children with this rare neurological disease a new treatment option that can provide meaningful benefits and can be taken at home instead of visiting the hospital and this can help reduce the burden of hospital administration. We look forward to working with the healthcare community to drive more awareness around this disease with the hopes of improving outcomes," said Deepti Saraf, General Manager of Roche Malaysia Sdn. Bhd.

"A call to policymakers and insurance providers to ensure a clear and committed policy direction, covering regulations and incentives, and the provision of genetic non-discrimination insurance, is also being made. Lastly, increasing community education and awareness, as well as future research on SMA, is also recommended," added Deepti.



A liquid medicine, Evrysdi, is administered daily at home by mouth or feeding tube. The approval is based on data from two clinical studies, designed to represent a broad spectrum of people living with SMA: SUNFISH in symptomatic Type 2 and 3 children and adults aged 2 to 25 years. SUNFISH is the first and only placebo-controlled trial to include adults with Types 2 and 3 SMA2. Evrysdi demonstrated a favorable efficacy and safety profile, with the safety profile established in the trial.

Reference:

1.     Arnold, W., Kassar, D., & Kissel, J. (2014). Spinal muscular atrophy: Diagnosis and management in a new therapeutic era. Muscle & Nerve, 51(2), 157-167. https://doi.org/10.1002/mus.24497  

2.     Mercuri, E., Deconinck, N., Mazzone, E., Nascimento, A., Oskoui, M., & Saito, K. et al. (2022). Safety and efficacy of once-daily risdiplam in type 2 and non-ambulant type 3 spinal muscular atrophy (SUNFISH part 2): a phase 3, double-blind, randomised, placebo-controlled trial. The Lancet Neurology, 21(1), 42-52. https://doi.org/10.1016/s1474-4422(21)00367-7