Carlsberg Cheers to the Fans and the Most Anticipated Football Showdown

11:07 am Deelicious 0 Comments

It's the football season and the support of fans makes football the greatest game on the planet and with the most anticipated tournament of the year inching closer, the streets of the nation will soon be filled with sports buffs looking for the perfect brew to cheer on their favourite teams. As huge lovers of football, Carlsberg celebrates each and every football occasions by calling fans from all over to cheers for their teams and enjoy match-day gatherings, rewards and excitement.



With a track record of throwing some of the liveliest football viewing parties, Carlsberg will be activating more than 300 celebrations across sports bars, pubs, and eateries nationwide, giving soccer-crazed fans an avenue to cheer on their favourite teams on match days starting from now to mid-December as well as opportunities to bag themselves exciting prizes including the coveted Fizzics machine and exclusive jerseys.


For the bigger showdowns, greater excitement lies in-store at the ‘Cheers to the Fans’ events at Pavilion Bukit Jalil on selected dates. Not only will fans get to watch the game in an adrenalined pumped arena, there will also be fun games to keep football enthusiasts in high spirits such as the ‘Cheers to the Fans’ station, that asses the vocal powers of fans, ‘Cheers to the Managers’ station where football lovers can showcase their game play strategies, ‘Cheers to the Wingers’ station for the ultimate photo shot and ‘Cheers to the Commentators’ station that tests football knowledge. 

Die-hard fans who join all four viewing parties will also be rewarded with a free carton of Carlsberg products. “Football lovers are dedicated, enthusiastic and keen to celebrate the sport while watching the most enigmatic football event. To Carlsberg, celebration is what we aspire to always do best and what better way to celebrate the game with football lovers then to make every game night a festive one,” stated Stefano Clini, Managing Director of Carlsberg Malaysia.


Carlsberg is also rewarding consumers with exclusive money-can’t-buy football jerseys with purchase of RM120 worth of Carlsberg Danish Pilsner, Carlsberg Smooth Draught or Carlsberg Special Brew on official e-commerce sites Shopee and Potboy, whilst consumers who spend RM20 or more on Carlsberg Danish Pilsner, Carlsberg Smooth Draught or Carlsberg Special Brew in participating convenience stores will be instantly rewarded with RM5 eWallet Touch n’Go credit in West Malaysia or RM5 GrabPay credit over in East Malaysia. Both purchasing platforms also give consumers an opportunity to be in the running for Adidas Cash Vouchers worth RM500!

As tensions mount for all the football supporters out there, Carlsberg takes the soccer experience to the next level by being a part of the game with fans. For more exciting news and information on the viewing parties, visit @CarlsbergMY on Facebook at www.facebook.com/CarlsbergMY for the latest updates! And remember, as part of advocating responsible consumption, #CELEBRATERESPONSIBLY – if you drink, don’t drive.

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UNIQLO Presents Ayam Brand UTme! T-shirts & Tote Bags: Featuring Ayam Brand Food Products in Vintage Nostalgic Style

12:22 am Deelicious 0 Comments

Just take a moment to visualize your childhood favourite sandwich or go-to rice dish and Ayam Brand canned sardines would be one of the images that pops into your mind. Celebrating their shared values of rich history and focus on quality, UNIQLO is joining hands with the prepared food brand to bring Malaysians the Taste of Home series of UTme! t-shirts and tote bags featuring Ayam Brand products.
 
UNIQLO x Ayam Brand collaboration features covetable and rare UTme! sticker designs in vintage nostalgic and modern inspired style. A total of 30 creative designs are available for placement on t-shirts and tote bags.

Ayam Brand Taste of Home series of UTme! stickers are available at UNIQLO Fahrenheit 88 and UNIQLO DA Square starting November 1, 2022. For every purchase of this series, customers will receive a special Ayam Brand Recipe Book containing 30 recipes by Malaysians while supplies last.


 
UTme! t-shirts are priced at RM79.90 for adults and RM59.90 for kids. Available in several sizes from XS to XL for adults and 110-150 cm for kids. Meanwhile, the tote bag that comes only in one size is priced at RM79.90. Measurement of the tote bag is 41.5cm in width and 39cm in height.




More information on UNIQLO X Ayam Brand UTme! Collection is available on the UNIQLO website at www.uniqlo.com/my and on UNIQLO’s Facebook account for Malaysia at www.facebook.com/uniqlomy.

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Kopi Kenangan: SEA's First Retail F&B Unicorn Brand Officially Launched in Malaysia, First Store in Suria KLCC!

11:53 pm Deelicious 0 Comments

Kopi Kenangan, Indonesia's fastest-growing retail F&B chain, officially opened its doors in Malaysia today with its first store in Suria KLCC. The launch was officiated by Kopi Kenangan’s co-founders, Edward Tirtanata, CEO; and James Prananto, Chief Business Development Officer. 


Edward Tirtanata, CEO and Co-Founder said, “We chose Malaysia as our first market expansion due to Malaysians’ love for food, the steady growth in coffee culture, especially the grab-and-go concept, and the many similarities Malaysians share with Indonesians when it comes to taste profile and the receptivity to try new things. The F&B sector's future also appears promising as Malaysia is transforming into a high-income digital economy with a key focus on digitisation, which is in line with our business operations. We want to export the phenomenal success of our grab-and-go coffee model in Indonesia to overseas markets, starting with Malaysia. We started Kopi Kenangan with the aim of making quality coffee affordable and accessible for everyone and we are thrilled to be sharing our Indonesian coffee flavors with Malaysians.” 


James Prananto, Co-Founder and Chief Business Development Officer said, “Kopi Kenangan will be operating under the brand name Kenangan Coffee, as the official international name to be used outside of Indonesia. We wanted to emphasise on the word ‘Kenangan’ as it aptly translates to ‘making memories’. Everyone who comes to our store is treated like a friend, and every cup of coffee that we sell is made with love and we hope this translates to customers making memories with us along this journey. We aspire to be the most-loved consumer brand in Southeast Asia, and Malaysia will be a key foothold in helping us achieve this mission.”


Kenangan Coffee will be opening four more stores at MyTown Cheras, Pavilion KL, NU Sentral KL and Sunway Pyramid PJ by the end of this year. It has also launched its Training Academy in Uptown, PJ to provide various training programmes for its baristas and employees, with an aim to become the best professional F&B training centre in Malaysia.

In line with its commitment to serve good quality coffee to consumers, the brand also hired Mikael Jasin, currently the World's 7th Best Barista (2021) as its Head of Coffee, tapping on his tremendous experience and vast knowledge to revolutionise the way Kenangan Coffee is sourced, produced, and enjoyed. 

Kenangan Coffee will introduce its beloved signature drinks, Kenangan Latte and Avocado Coffee, as well as a wide range of other coffee selections at its stores. The price per cup starts from RM5.90 and is at a sweet price point in line with its brand promise of making quality coffee available to everyone. Kenangan Coffee will also be introducing a variety of food options as a delightful companion to its coffee. 

For more information, please log on to: www.kenangancoffee.my

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Mango Tree Celebrates 20 Years of Success in Japan

12:22 am Deelicious 0 Comments

The world’s leading Thai restaurant operator reflects on two decades of changing tastes and diversified strategies in the “Land of the Rising Sun”, which has embraced authentic Thai flavours and become its largest global market with 24 outlets nationwide.


Mango Tree Worldwide, the leading Thai restaurant operator, is celebrating the 20th anniversary of its operations in Japan, which has grown rapidly to become its largest global market with 24 outlets all across the “Land of the Rising Sun”.
 
When the company made its Japanese debut in Japan in 2002, Thai food was not especially popular in the country. Local people were not always familiar with the flavours, fragrances and, above all, the spices used in traditional Thai dishes. Fast forward two decades and Japanese people don’t only enjoy Thai cuisine as a special treat; they even grab dishes like pad krapao, khao pad and pad Thai while out shopping, during their lunchbreaks and on their way to and from work.
 
Key to the success of Mango Tree in Japan has been its commitment to offering highly authentic Thai cuisine in line with the changing tastes of local diners. In fact, the group has played a role in shaping Japanese tastes. For example, pungent ingredients such as kapi (shrimp paste) and even pak chi (coriander) were rarely found on Japanese menus in 2002. Now, Mango Tree creates dishes that highlight these ingredients, including a special pak chi spring roll that was crafted especially for Japanese diners.

While some aspects of the menus are still localised, Japanese diners can savour a full selection of traditional Thai dishes, including light appetisers, aromatic soups, spicy salads, curries, wok-fried dishes, fresh seafood, barbecued meats, tropical desserts and more, all crafted by Thai culinary experts or talented, fully-trained local chefs. These delicacies are accompanied by an extensive selection of beverages, including fresh fruit juices and tropical blends, cold beers, fine wines and premium whiskies.
 
Mango Tree has been instrumental in the promotion and development of Thai cuisine in Japan. Since the opening of its first full-service Mango Tree branded restaurant in Tokyo in 2002, the company has opened 23 new locations across the country and introduced diners to three of its industry-leading brands. One unique aspect of Mango Tree’s strategy in Japan has been its “grab and go” concepts, including Mango Tree Café and Mango Tree Kitchen. These small, convenient dining outlets offer Mango Tree’s freshly-made Thai dishes to Japanese diners on the go, focusing on areas of high footfall such as transport hubs, retail malls and lifestyle complexes.


For example, in 2017 the company opened a new Mango Tree Kitchen at Tokyo Station, its second outlet at this busy rail hub. Then in 2020, a Mango Tree Café started catering to customers at Tokyo Dome City, a major entertainment venue and amusement park located adjacent to one of the Japanese capital’s main sporting arenas. Bright, vibrant and inviting, these venues – and many others across the country – benefit from high levels of passing pedestrian traffic and a thriving lunchtime market. These concepts would not have been possible in Japan before 2002, when Thai food was only a full-service, fine-dining experience.

It is little wonder that Mango Tree has won multiple awards in Japan, including FAB Award for “Individual Food & Beverage Offer of the Year in a Railway Station” and a Thai Select award, which is granted to Thai companies that promote the kingdom’s culture overseas.
 
“The beauty of Mango Tree is that it spans generations. Customers’ tastes evolve and Mango Tree has evolved too, hence our success of being able to launch all our different tiers in Japan, from fine-dining to Mango Tree Cafés in malls and Mango Tree Kitchens in train stations. We’re now even launching three roadside outlets – standalone locations in the suburbs. We are the leader in Thai cuisine in Japan and look forward to expanding even further across the country in future,” said Trevor MacKenzie, Global Managing Director of Mango Tree Worldwide.


This strategy has faced challenges however, none greater than the global pandemic which had a devastating impact on Japan’s thriving dining F&B sector. Mr. MacKenzie revealed that COVID-19 “really disrupted the market in Japan” and impacted its ability to attract talent.
 
“During this time, Mango Tree’s focus was not as much on expansion as ensuring we have the people to deliver the product to our customers. Even though the lockdown is over, people are still hesitant to come back into the industry as there is still uncertainty. This is human nature; our business is a people business and while everyone speaks about automation, people still want a personal experience,” he explained.
 
Looking ahead, Mango Tree will accelerate its development strategy in Japan with new openings under a full spectrum of concepts, ranging from full-service restaurants to “grab and go” outlets. As the group’s largest global market, Japan will continue to drive the growth of Mango Tree’s portfolio as it strides confidently towards its target of operating 100 locations worldwide by 2025.

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UNIQLO Launches Second Phase of JOIN: THE POWER OF CLOTHING, a Campaign Supporting Action for a Better World

4:37 pm Deelicious 0 Comments

Global apparel retailer, UNIQLO, launched JOIN: THE POWER OF CLOTHING, a global campaign to support activities for a better world, which is the second phase of this campaign, to be conducted at UNIQLO stores in Malaysia, the uniqlo.com online store, and at select overseas locations, started and will continue through till Monday, October 31.


 
The JOIN: THE POWER OF CLOTHING campaign aims to encourage UNIQLO customers to be a part of its ongoing sustainability activities. The program aims to raise awareness among customers of global problems such as ocean pollution and to inspire actions that make the world a better place.
 
During the campaign, when customers purchase UNIQLO fleece products made from 100% recycled polyester fabric, UNIQLO parent company, Fast Retailing, will donate US$1 to the Nippon Foundation for each item sold, to support activities that reduce ocean waste*1. (*1up to 1 million USD.)



 
In addition, from Monday, October 3, UNIQLO will sell a Fluffy Fleece Full-Zip Jacket (MENS, KIDS) with a design featuring “Doraemon Sustainability Mode”, the UNIQLO Global Sustainability Ambassador. UNIQLO will sell a Fluffy Fleece Full-Zip Jacket, made from 100% recycled polyester fabric derived from plastic bottles and featuring a “Doraemon Sustainability Mode” motif. The small needlepoint design, suitable for both men and women, allows parents and children to coordinate their outfits.



 
The Doraemon Sustainability Mode Fluffy Fleece Full-Zip Jacket is now available and here are some details FYI.



MEN'S: 
S-XL, Made with recycled polyester fabric, equivalent to around 19 500ml plastic bottles*2, RM129.90

KIDS:
110-160cm, Made with recycled polyester fabric, equivalent to around 10 500ml plastic bottles*2, RM79.90

Availability: All UNIQLO stores in Malaysia and the uniqlo.com online store

*2 MENS L size (Asia) and KIDS 130cm size, 500ml 1 PET bottle＝25g, Calculated based on The Council for PET bottle Recycling Annual Report, P6 “Targets and results for weight reduction of designated PET bottles and 17 main types (FY2020)”
 
Help reduce ocean garbage with purchases
During the campaign period from Monday, October 3 through Monday, October 31, when customers purchase the Doraemon Sustainability Mode Fluffy Fleece Full-Zip Jacket or other fleece products made from 100% recycled polyester fabric, UNIQLO parent company Fast Retailing will donate US$1 to the Nippon Foundation for each item sold, to support activities that reduce ocean garbage*1. 



Special website to find out more about ocean garbage
UNIQLO continues to add new content to its special website to help customers learn about environmental issues and take action. Special features explore the issues surrounding ocean garbage that are happening now, and measures to reduce the amount of plastic waste.
Special website: www.uniqlo.com/jointpoc

ⒸFujiko-Pro

Do support this great sustainable effort with UNIQLO!

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Roche's Evrysdi (risdiplam) approved in Malaysia for treatment of spinal muscular atrophy (SMA) in adults and children two months and older

4:31 pm Deelicious 0 Comments

Roche Malaysia today announced that the National Pharmaceutical Regulatory Agency (NPRA) in Malaysia has approved Evrysdi™ (risdiplam) for the treatment of spinal muscular atrophy (SMA), a rare disease affecting patients two months of age and older.

 
SMA is one of the genetic causes of death in infants. 5q SMA is one form of the disease1. The condition causes muscle weakness and progressive loss of movement and significant unmet need remains, particularly in adults living with this condition.
 
"Children with SMA may start showing symptoms as early as the first few days of life and lose muscle strength over time, so early treatment is crucial before the weakness begins. While the age of onset and range and severity of symptoms varies from each individual, the physical and emotional challenges from SMA impacts the entire family," said Dr Ch'ng Gaik Siew, Paediatrician specializing in Clinical Genetics. "Until recently, there have been no medical advances to alleviate the debilitating symptoms from SMA. With more treatment options available, people with SMA and their families now have more hope that they may be able to overcome the challenges from their disease."
 
"We are proud to offer children with this rare neurological disease a new treatment option that can provide meaningful benefits and can be taken at home instead of visiting the hospital and this can help reduce the burden of hospital administration. We look forward to working with the healthcare community to drive more awareness around this disease with the hopes of improving outcomes," said Deepti Saraf, General Manager of Roche Malaysia Sdn. Bhd.
 
"A call to policymakers and insurance providers to ensure a clear and committed policy direction, covering regulations and incentives, and the provision of genetic non-discrimination insurance, is also being made. Lastly, increasing community education and awareness, as well as future research on SMA, is also recommended," added Deepti.



A liquid medicine, Evrysdi, is administered daily at home by mouth or feeding tube. The approval is based on data from two clinical studies, designed to represent a broad spectrum of people living with SMA: SUNFISH in symptomatic Type 2 and 3 children and adults aged 2 to 25 years. SUNFISH is the first and only placebo-controlled trial to include adults with Types 2 and 3 SMA2. Evrysdi demonstrated a favorable efficacy and safety profile, with the safety profile established in the trial.

Reference:

1.     Arnold, W., Kassar, D., & Kissel, J. (2014). Spinal muscular atrophy: Diagnosis and management in a new therapeutic era. Muscle & Nerve, 51(2), 157-167. https://doi.org/10.1002/mus.24497  

2.     Mercuri, E., Deconinck, N., Mazzone, E., Nascimento, A., Oskoui, M., & Saito, K. et al. (2022). Safety and efficacy of once-daily risdiplam in type 2 and non-ambulant type 3 spinal muscular atrophy (SUNFISH part 2): a phase 3, double-blind, randomised, placebo-controlled trial. The Lancet Neurology, 21(1), 42-52. https://doi.org/10.1016/s1474-4422(21)00367-7  

 

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Spritzer Rolls Out Iconic New Silica-Rich Natural Mineral Water Bottle and unveils sustainable packaging with trendy new look!

1:58 am Deelicious 0 Comments

Malaysia’s leading bottled water producer, Spritzer officially launched a new iconic bottle with a trendy and vibrant style made by fully recycled packaging made with recycled materials.


The bottle’s sleek and modern-looking curve is shaped like a water droplet and is designed with an ergonomic grip. The turquoise colour scheme, a blend of blue and green, represents nature’s purity, calmness, serenity and peace while the new corporate logo is inspired by the Company’s pristine 390-acre water catchment area, which is within the protected rainforest vicinity in Taiping, Perak. The new bottles made with sustainable packaging allows consumers to recycle and to create new life to the packaging which directly helps to reduce carbon emission.

 
Group Chief Executive Officer of Spritzer, Mr. Lim Seng Lee said, “Spritzer is stepping up the Company’s sustainability initiatives and the new iconic bottle serves the purpose of modern aesthetics as well as encouraging consumers to bring new life to the bottles through recycling, through ‘New Look New Purpose’. The new look was inspired by nature. Every element of the label comes with a story, and the new purpose came from our fully recyclable packaging made with recycled material.”
 
Spritzer is the number one mineral water brand in Malaysia with strong international recognition, and this is being pushed through with successful entry into key markets such as the United Kingdom, Netherlands, China, Hong Kong, and South Korea. With Spritzer continuing to expand its market reach, the new look as well as sustainable packaging will help in strengthening the brand’s position internationally.

 
Lim added, “Spritzer continues to invest in research and development activities to share with consumers the research on the health benefits of drinking silica-rich natural mineral water. The benefits include how silica-rich mineral water can optimize the synthesis of collagen and helps to remove the aluminium level from our bodies.”
 
Spritzer has received many accolades and awards over the years, including being awarded the Superior Taste Award by the International Taste Institute and the first Diamond Taste Award Mineral Water in Malaysia. Other awards include the Reader’s Digest’s Trusted Brands 2022 platinum award for 21 consecutive years.
 

The launch was also attended by renowned singer and actress Ayda Jebat as well as actor Meerqeen.
 
Spritzer would like to thank consumers for their support and loyalty over the years as they have been the reason for which the brand has endeavoured throughout the decades to ensure that its natural mineral water is of the highest quality and achieve a better and more sustainable future.

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Dilmah Brings its New Ready-to-Drink Bottled Iced Tea to Malaysia - Available in Four Flavours across Major Cities in Malaysia

1:42 am Deelicious 0 Comments

I can't say no to good tea, especially when it's good tea and well-prepared, all in ready-to-drink! Committed to expanding the availability of its finest Ceylon iced tea, Dilmah today announced the official launch of its bottled iced tea here in Malaysia. 

Available in four flavours – Rose & French Vanilla Green Tea, Arabian Jasmine Green Tea, Royal English Black Tea and White Peach Black Tea – the handcrafted beverages have started to ship to premium supermarkets and convenience stores across the country, with plans to roll-out in additional retailers over the next year through local distributor, Berjaya Food Trading, a wholly-owned subsidiary of Berjaya Food Berhad.



“Dilmah has a long-standing heritage in producing some of the world’s finest tea and by bringing their ready-to-drink iced tea into our portfolio reaffirms our continued commitment to expand the functional beverage category within our group’s business,” said Dato’ Sydney Quays, Group CEO of Berjaya Food Berhad. “We know our consumers are looking for beverages with functional benefits, and the Dilmah Ready-To-Drink series is just what they are asking for – a delicious and refreshing new take on tea that has undergone minimal processing to retain its natural goodness.”

To create its tea, Dilmah starts by handpicking the finest tea leaves from Ceylon nurtured by rich soils, sunshine and rainfall on their Rilhena Tea Garden in the hills of central Sri Lanka. The leaves are then fermented, dried, and the tea extracted in an artisanal method. Any excess water from the tea is evaporated at low temperature under vacuum to create a rich concentrate, thus preserving the natural goodness of the tea with its delicate taste and flavour. The resulting product is high in natural plant antioxidants, lower in sugar content, and made with real honey and without preservatives.



“Malaysians are known for their love of good food and good tea, and we are therefore particularly excited to bring our authentic iced teas to Malaysia.” said Dilhan C. Fernando, CEO of Dilmah Tea. “For years my family has honoured my father’s commitment to the finest quality, ethical and sustainable teas. We are very happy to share our passion for tea in this new format that not only provides refreshment, pleasure & artisanal goodness in every sip, but also highlight the natural goodness of tea while showcasing genuinely ethically produced teas.”



The Dilmah Ready-To-Drink line of fine teas is available in four flavours that are low in sugar, produced with real honey and without preservatives:

·       Rose and French Vanilla Green Tea: Inspiringly aromatic with a medium bodied floral note, the flavour of rose with a hint of French Vanilla combines with Ceylon Green tea in a perfect embrace. Elegant and sophisticated, a perfect afternoon or after dinner tea.
 
·       Arabian Jasmine Green Tea: A bright Ceylon Tea in an aromatic fusion with the flavour of natural Jasmine. Gentle and floral with subtle sweetness from the fragrant Jasmine blossom and a fresh, exciting finish. This drink is perfection in a bottle!
 
·       Royal English Black Tea: The complexity of the smooth and full-bodied signature Ceylon Black Tea is revealed with each taste of this well-loved morning black tea. Every sip of this classy, time-tested classic is met with a regal nod.
 
·       White Peach Black Tea: Delicate and refined, providing a bright, sweet taste full of delectable flavours. For the ideal luxurious break, this delicate Ceylon black tea mixes the rich flavour and luscious undertones of peach.

Each bottle expresses Dilmah founder Merrill J. Fernando’s 72 years of devotion to tea. Garden fresh, single origin tea is a hallmark of Dilmah, offering authenticity and unique taste that is rich in flavour, taste and natural goodness. 


From the very beginning, Dilmah has worked to bring the best from the bush to the cup while fusing tradition and innovation to build a healthier, happier, and better world. The company is also committed to going beyond commerce by seeing business as a matter of human service. This is what makes Dilmah the first ethically produced tea in the world.
 
For more information on the Dilmah Ready-To-Drink Series, visit their website here.


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Every day is extra ‘KAW’ with Cloud 9! Stand a chance to win cool limited edition merch when you rap!

1:21 am Deelicious 0 Comments

Cloud 9 launches a new challenge to all Malaysians and calling all aspiring rappers! Raise some bars and bring ‘KAW’ excitement into your life by joining Cloud 9’s KAW Rap Challenge, and stand a chance to win some sweet limited edition merchandise!


To turn up the beat for everyday life, Cloud 9 has launched its KAW Rap Challenge to unite artists and TikTok sensations to showcase their skills and rally Malaysians to rap together on TikTok.  
 
Together with these celebrities, Cloud 9 wants to ignite the passion of everyday Malaysians and motivate them to reach their goals – with a rap contest!

 
“Everyday life can be repetitive. That’s why Cloud 9 has always strived to help Malaysians beat boredom with exciting innovations, such as adding more ‘KAW’ into the Cloud 9 bars that we know and love! Just one bite of this new and improved snack can immediately lift your spirits and bring extra ‘KAW’ to Malaysians’ everyday lives – and this is what we want to do with the Cloud 9 KAW Rap Challenge as well,” says Rachmawati Sutarto, Marketing Director (Indonesia and Malaysia), URC Snack Foods.
 
Malaysians can join in the fun of the KAW Rap Challenge. Show off your talent and passion by rapping a verse and posting it on TikTok. The most creative and catchy rap verses will be in the running to bag some limited edition!
 
“We believe that everyone can break out of a mundane routine by upping their game in what they love to do, such as rapping! At Cloud 9, we walk the talk by making our chocolate richer, smoother, and melts in your mouth quicker,” explains Jesslyn Lee, Group Product Manager Confectionery (Malaysia), URC Snack Foods.
 
The extra burst of ‘KAW’ in the new Cloud 9 bar immediately lifts one’s spirits and gives one the extra push they need to take on daily challenges. Every bite is rich with the Choco-Tarik experience, which is Cloud 9’s signature golden caramel stretch combined with perfectly roasted peanuts and nougat. Cloud 9 is available in Classic, Plus, Fruit & Nut, Overload and Crispies variants.


Cloud 9 is the perfect reward to immediately lift up your mood. Like caramel and chocolate, words and rhythm can be a smooth and mind-blowing combination. Rap has the power to set hearts and minds on fire. Cloud 9 KAW Rap Challenge is meaningful because it brings all Malaysian rappers together – no matter if you are doing it for a career or just for fun. Just like any creative pursuit, rapping can be a repetition of gruelling practice, you can treat yourself to a bar of Cloud 9 sometimes. The rich, smooth and ‘KAW’ chocolate and caramel combo gives you the pat on the back and keep you going!
 
Rapping can be tricky, but joining the KAW Rap Challenge is not! Open to Malaysian citizens residing in Malaysia over 16 years old, the contest begins now and closes at 23:59:59 on 31st July 2022.
All you need to do is record yourself rapping a verse about a small victory in your life and why Cloud 9 is your snack of choice to reward yourself after achieving a daily goal. Exercise your creativity and bust a rhyme about the chocolatey goodness of Cloud 9’s new and improved recipe.
 
Remember to post the submissions on TikTok using the mandatory hashtags ‘#KawRapChallenge’ and ‘#BaekPunyaCloud9’, and tag @cloud9my. Also, make sure your verse contains these words: ‘Cloud 9’, ‘KAW’, and ‘Chocolate’ or ‘Coklat’. All submission MUST use Cloud 9’s official beat or tune.
 
Eligible rap verses will be judged by creativity. There are 3 Grand Prizes to be won; each winner would take home a limited edition Cloud 9 hoodie-and-cap set!
 
The winners will be announced on 15th August 2022 via Cloud 9’s official social platforms, so do follow these accounts to stay updated:
·       https://www.tiktok.com/@cloud9my
·       https://www.instagram.com/cloud9my 
·       https://www.facebook.com/cloud9malaysia
 
Make everyday life extra ‘KAW’ by rapping your truth! For more information on the Cloud 9 KAW Rap Challenge, please visit https://www.urc.com.my/ or the abovementioned Cloud 9 official Instagram, Facebook and TikTok pages.
 
To participate using the duet link or via Instagram. Good luck guys!!!!!

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