Every day is extra ‘KAW’ with Cloud 9! Stand a chance to win cool limited edition merch when you rap!

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Cloud 9 launches a new challenge to all Malaysians and calling all aspiring rappers! Raise some bars and bring ‘KAW’ excitement into your life by joining Cloud 9’s KAW Rap Challenge, and stand a chance to win some sweet limited edition merchandise!

To turn up the beat for everyday life, Cloud 9 has launched its KAW Rap Challenge to unite artists and TikTok sensations to showcase their skills and rally Malaysians to rap together on TikTok.  
Together with these celebrities, Cloud 9 wants to ignite the passion of everyday Malaysians and motivate them to reach their goals – with a rap contest!

“Everyday life can be repetitive. That’s why Cloud 9 has always strived to help Malaysians beat boredom with exciting innovations, such as adding more ‘KAW’ into the Cloud 9 bars that we know and love! Just one bite of this new and improved snack can immediately lift your spirits and bring extra ‘KAW’ to Malaysians’ everyday lives – and this is what we want to do with the Cloud 9 KAW Rap Challenge as well,” says Rachmawati Sutarto, Marketing Director (Indonesia and Malaysia), URC Snack Foods.
Malaysians can join in the fun of the KAW Rap Challenge. Show off your talent and passion by rapping a verse and posting it on TikTok. The most creative and catchy rap verses will be in the running to bag some limited edition!
“We believe that everyone can break out of a mundane routine by upping their game in what they love to do, such as rapping! At Cloud 9, we walk the talk by making our chocolate richer, smoother, and melts in your mouth quicker,” explains Jesslyn Lee, Group Product Manager Confectionery (Malaysia), URC Snack Foods.
The extra burst of ‘KAW’ in the new Cloud 9 bar immediately lifts one’s spirits and gives one the extra push they need to take on daily challenges. Every bite is rich with the Choco-Tarik experience, which is Cloud 9’s signature golden caramel stretch combined with perfectly roasted peanuts and nougat. Cloud 9 is available in Classic, Plus, Fruit & Nut, Overload and Crispies variants.

Cloud 9 is the perfect reward to immediately lift up your mood. Like caramel and chocolate, words and rhythm can be a smooth and mind-blowing combination. Rap has the power to set hearts and minds on fire. Cloud 9 KAW Rap Challenge is meaningful because it brings all Malaysian rappers together – no matter if you are doing it for a career or just for fun. Just like any creative pursuit, rapping can be a repetition of gruelling practice, you can treat yourself to a bar of Cloud 9 sometimes. The rich, smooth and ‘KAW’ chocolate and caramel combo gives you the pat on the back and keep you going!
Rapping can be tricky, but joining the KAW Rap Challenge is not! Open to Malaysian citizens residing in Malaysia over 16 years old, the contest begins now and closes at 23:59:59 on 31st July 2022.
All you need to do is record yourself rapping a verse about a small victory in your life and why Cloud 9 is your snack of choice to reward yourself after achieving a daily goal. Exercise your creativity and bust a rhyme about the chocolatey goodness of Cloud 9’s new and improved recipe.
Remember to post the submissions on TikTok using the mandatory hashtags ‘#KawRapChallenge’ and ‘#BaekPunyaCloud9’, and tag @cloud9my. Also, make sure your verse contains these words: ‘Cloud 9’, ‘KAW’, and ‘Chocolate’ or ‘Coklat’. All submission MUST use Cloud 9’s official beat or tune.
Eligible rap verses will be judged by creativity. There are 3 Grand Prizes to be won; each winner would take home a limited edition Cloud 9 hoodie-and-cap set!
The winners will be announced on 15th August 2022 via Cloud 9’s official social platforms, so do follow these accounts to stay updated:
·       https://www.tiktok.com/@cloud9my
·       https://www.instagram.com/cloud9my 
·       https://www.facebook.com/cloud9malaysia
Make everyday life extra ‘KAW’ by rapping your truth! For more information on the Cloud 9 KAW Rap Challenge, please visit https://www.urc.com.my/ or the abovementioned Cloud 9 official Instagram, Facebook and TikTok pages.
To participate using the duet link or via Instagram
Good luck guys!!!!!