Roche's Evrysdi (risdiplam) approved in Malaysia for treatment of spinal muscular atrophy (SMA) in adults and children two months and older

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Roche Malaysia today announced that the National Pharmaceutical Regulatory Agency (NPRA) in Malaysia has approved Evrysdi™ (risdiplam) for the treatment of spinal muscular atrophy (SMA), a rare disease affecting patients two months of age and older.

 
SMA is one of the genetic causes of death in infants. 5q SMA is one form of the disease1. The condition causes muscle weakness and progressive loss of movement and significant unmet need remains, particularly in adults living with this condition.
 
"Children with SMA may start showing symptoms as early as the first few days of life and lose muscle strength over time, so early treatment is crucial before the weakness begins. While the age of onset and range and severity of symptoms varies from each individual, the physical and emotional challenges from SMA impacts the entire family," said Dr Ch'ng Gaik Siew, Paediatrician specializing in Clinical Genetics. "Until recently, there have been no medical advances to alleviate the debilitating symptoms from SMA. With more treatment options available, people with SMA and their families now have more hope that they may be able to overcome the challenges from their disease."
 
"We are proud to offer children with this rare neurological disease a new treatment option that can provide meaningful benefits and can be taken at home instead of visiting the hospital and this can help reduce the burden of hospital administration. We look forward to working with the healthcare community to drive more awareness around this disease with the hopes of improving outcomes," said Deepti Saraf, General Manager of Roche Malaysia Sdn. Bhd.
 
"A call to policymakers and insurance providers to ensure a clear and committed policy direction, covering regulations and incentives, and the provision of genetic non-discrimination insurance, is also being made. Lastly, increasing community education and awareness, as well as future research on SMA, is also recommended," added Deepti.



A liquid medicine, Evrysdi, is administered daily at home by mouth or feeding tube. The approval is based on data from two clinical studies, designed to represent a broad spectrum of people living with SMA: SUNFISH in symptomatic Type 2 and 3 children and adults aged 2 to 25 years. SUNFISH is the first and only placebo-controlled trial to include adults with Types 2 and 3 SMA2. Evrysdi demonstrated a favorable efficacy and safety profile, with the safety profile established in the trial.

Reference:

1.     Arnold, W., Kassar, D., & Kissel, J. (2014). Spinal muscular atrophy: Diagnosis and management in a new therapeutic era. Muscle & Nerve, 51(2), 157-167. https://doi.org/10.1002/mus.24497  

2.     Mercuri, E., Deconinck, N., Mazzone, E., Nascimento, A., Oskoui, M., & Saito, K. et al. (2022). Safety and efficacy of once-daily risdiplam in type 2 and non-ambulant type 3 spinal muscular atrophy (SUNFISH part 2): a phase 3, double-blind, randomised, placebo-controlled trial. The Lancet Neurology, 21(1), 42-52. https://doi.org/10.1016/s1474-4422(21)00367-7  

 

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Spritzer Rolls Out Iconic New Silica-Rich Natural Mineral Water Bottle and unveils sustainable packaging with trendy new look!

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Malaysia’s leading bottled water producer, Spritzer officially launched a new iconic bottle with a trendy and vibrant style made by fully recycled packaging made with recycled materials.


The bottle’s sleek and modern-looking curve is shaped like a water droplet and is designed with an ergonomic grip. The turquoise colour scheme, a blend of blue and green, represents nature’s purity, calmness, serenity and peace while the new corporate logo is inspired by the Company’s pristine 390-acre water catchment area, which is within the protected rainforest vicinity in Taiping, Perak. The new bottles made with sustainable packaging allows consumers to recycle and to create new life to the packaging which directly helps to reduce carbon emission.

 
Group Chief Executive Officer of Spritzer, Mr. Lim Seng Lee said, “Spritzer is stepping up the Company’s sustainability initiatives and the new iconic bottle serves the purpose of modern aesthetics as well as encouraging consumers to bring new life to the bottles through recycling, through ‘New Look New Purpose’. The new look was inspired by nature. Every element of the label comes with a story, and the new purpose came from our fully recyclable packaging made with recycled material.”
 
Spritzer is the number one mineral water brand in Malaysia with strong international recognition, and this is being pushed through with successful entry into key markets such as the United Kingdom, Netherlands, China, Hong Kong, and South Korea. With Spritzer continuing to expand its market reach, the new look as well as sustainable packaging will help in strengthening the brand’s position internationally.

 
Lim added, “Spritzer continues to invest in research and development activities to share with consumers the research on the health benefits of drinking silica-rich natural mineral water. The benefits include how silica-rich mineral water can optimize the synthesis of collagen and helps to remove the aluminium level from our bodies.”
 
Spritzer has received many accolades and awards over the years, including being awarded the Superior Taste Award by the International Taste Institute and the first Diamond Taste Award Mineral Water in Malaysia. Other awards include the Reader’s Digest’s Trusted Brands 2022 platinum award for 21 consecutive years.
 

The launch was also attended by renowned singer and actress Ayda Jebat as well as actor Meerqeen.
 
Spritzer would like to thank consumers for their support and loyalty over the years as they have been the reason for which the brand has endeavoured throughout the decades to ensure that its natural mineral water is of the highest quality and achieve a better and more sustainable future.

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Dilmah Brings its New Ready-to-Drink Bottled Iced Tea to Malaysia - Available in Four Flavours across Major Cities in Malaysia

1:42 am Deelicious 0 Comments

I can't say no to good tea, especially when it's good tea and well-prepared, all in ready-to-drink! Committed to expanding the availability of its finest Ceylon iced tea, Dilmah today announced the official launch of its bottled iced tea here in Malaysia. 

Available in four flavours – Rose & French Vanilla Green Tea, Arabian Jasmine Green Tea, Royal English Black Tea and White Peach Black Tea – the handcrafted beverages have started to ship to premium supermarkets and convenience stores across the country, with plans to roll-out in additional retailers over the next year through local distributor, Berjaya Food Trading, a wholly-owned subsidiary of Berjaya Food Berhad.



“Dilmah has a long-standing heritage in producing some of the world’s finest tea and by bringing their ready-to-drink iced tea into our portfolio reaffirms our continued commitment to expand the functional beverage category within our group’s business,” said Dato’ Sydney Quays, Group CEO of Berjaya Food Berhad. “We know our consumers are looking for beverages with functional benefits, and the Dilmah Ready-To-Drink series is just what they are asking for – a delicious and refreshing new take on tea that has undergone minimal processing to retain its natural goodness.”

To create its tea, Dilmah starts by handpicking the finest tea leaves from Ceylon nurtured by rich soils, sunshine and rainfall on their Rilhena Tea Garden in the hills of central Sri Lanka. The leaves are then fermented, dried, and the tea extracted in an artisanal method. Any excess water from the tea is evaporated at low temperature under vacuum to create a rich concentrate, thus preserving the natural goodness of the tea with its delicate taste and flavour. The resulting product is high in natural plant antioxidants, lower in sugar content, and made with real honey and without preservatives.



“Malaysians are known for their love of good food and good tea, and we are therefore particularly excited to bring our authentic iced teas to Malaysia.” said Dilhan C. Fernando, CEO of Dilmah Tea. “For years my family has honoured my father’s commitment to the finest quality, ethical and sustainable teas. We are very happy to share our passion for tea in this new format that not only provides refreshment, pleasure & artisanal goodness in every sip, but also highlight the natural goodness of tea while showcasing genuinely ethically produced teas.”



The Dilmah Ready-To-Drink line of fine teas is available in four flavours that are low in sugar, produced with real honey and without preservatives:

·       Rose and French Vanilla Green Tea: Inspiringly aromatic with a medium bodied floral note, the flavour of rose with a hint of French Vanilla combines with Ceylon Green tea in a perfect embrace. Elegant and sophisticated, a perfect afternoon or after dinner tea.
 
·       Arabian Jasmine Green Tea: A bright Ceylon Tea in an aromatic fusion with the flavour of natural Jasmine. Gentle and floral with subtle sweetness from the fragrant Jasmine blossom and a fresh, exciting finish. This drink is perfection in a bottle!
 
·       Royal English Black Tea: The complexity of the smooth and full-bodied signature Ceylon Black Tea is revealed with each taste of this well-loved morning black tea. Every sip of this classy, time-tested classic is met with a regal nod.
 
·       White Peach Black Tea: Delicate and refined, providing a bright, sweet taste full of delectable flavours. For the ideal luxurious break, this delicate Ceylon black tea mixes the rich flavour and luscious undertones of peach.

Each bottle expresses Dilmah founder Merrill J. Fernando’s 72 years of devotion to tea. Garden fresh, single origin tea is a hallmark of Dilmah, offering authenticity and unique taste that is rich in flavour, taste and natural goodness. 


From the very beginning, Dilmah has worked to bring the best from the bush to the cup while fusing tradition and innovation to build a healthier, happier, and better world. The company is also committed to going beyond commerce by seeing business as a matter of human service. This is what makes Dilmah the first ethically produced tea in the world.
 
For more information on the Dilmah Ready-To-Drink Series, visit their website here.


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Every day is extra ‘KAW’ with Cloud 9! Stand a chance to win cool limited edition merch when you rap!

1:21 am Deelicious 0 Comments

Cloud 9 launches a new challenge to all Malaysians and calling all aspiring rappers! Raise some bars and bring ‘KAW’ excitement into your life by joining Cloud 9’s KAW Rap Challenge, and stand a chance to win some sweet limited edition merchandise!


To turn up the beat for everyday life, Cloud 9 has launched its KAW Rap Challenge to unite artists and TikTok sensations to showcase their skills and rally Malaysians to rap together on TikTok.  
 
Together with these celebrities, Cloud 9 wants to ignite the passion of everyday Malaysians and motivate them to reach their goals – with a rap contest!

 
“Everyday life can be repetitive. That’s why Cloud 9 has always strived to help Malaysians beat boredom with exciting innovations, such as adding more ‘KAW’ into the Cloud 9 bars that we know and love! Just one bite of this new and improved snack can immediately lift your spirits and bring extra ‘KAW’ to Malaysians’ everyday lives – and this is what we want to do with the Cloud 9 KAW Rap Challenge as well,” says Rachmawati Sutarto, Marketing Director (Indonesia and Malaysia), URC Snack Foods.
 
Malaysians can join in the fun of the KAW Rap Challenge. Show off your talent and passion by rapping a verse and posting it on TikTok. The most creative and catchy rap verses will be in the running to bag some limited edition!
 
“We believe that everyone can break out of a mundane routine by upping their game in what they love to do, such as rapping! At Cloud 9, we walk the talk by making our chocolate richer, smoother, and melts in your mouth quicker,” explains Jesslyn Lee, Group Product Manager Confectionery (Malaysia), URC Snack Foods.
 
The extra burst of ‘KAW’ in the new Cloud 9 bar immediately lifts one’s spirits and gives one the extra push they need to take on daily challenges. Every bite is rich with the Choco-Tarik experience, which is Cloud 9’s signature golden caramel stretch combined with perfectly roasted peanuts and nougat. Cloud 9 is available in Classic, Plus, Fruit & Nut, Overload and Crispies variants.


Cloud 9 is the perfect reward to immediately lift up your mood. Like caramel and chocolate, words and rhythm can be a smooth and mind-blowing combination. Rap has the power to set hearts and minds on fire. Cloud 9 KAW Rap Challenge is meaningful because it brings all Malaysian rappers together – no matter if you are doing it for a career or just for fun. Just like any creative pursuit, rapping can be a repetition of gruelling practice, you can treat yourself to a bar of Cloud 9 sometimes. The rich, smooth and ‘KAW’ chocolate and caramel combo gives you the pat on the back and keep you going!
 
Rapping can be tricky, but joining the KAW Rap Challenge is not! Open to Malaysian citizens residing in Malaysia over 16 years old, the contest begins now and closes at 23:59:59 on 31st July 2022.
All you need to do is record yourself rapping a verse about a small victory in your life and why Cloud 9 is your snack of choice to reward yourself after achieving a daily goal. Exercise your creativity and bust a rhyme about the chocolatey goodness of Cloud 9’s new and improved recipe.
 
Remember to post the submissions on TikTok using the mandatory hashtags ‘#KawRapChallenge’ and ‘#BaekPunyaCloud9’, and tag @cloud9my. Also, make sure your verse contains these words: ‘Cloud 9’, ‘KAW’, and ‘Chocolate’ or ‘Coklat’. All submission MUST use Cloud 9’s official beat or tune.
 
Eligible rap verses will be judged by creativity. There are 3 Grand Prizes to be won; each winner would take home a limited edition Cloud 9 hoodie-and-cap set!
 
The winners will be announced on 15th August 2022 via Cloud 9’s official social platforms, so do follow these accounts to stay updated:
·       https://www.tiktok.com/@cloud9my
·       https://www.instagram.com/cloud9my 
·       https://www.facebook.com/cloud9malaysia
 
Make everyday life extra ‘KAW’ by rapping your truth! For more information on the Cloud 9 KAW Rap Challenge, please visit https://www.urc.com.my/ or the abovementioned Cloud 9 official Instagram, Facebook and TikTok pages.
 
To participate using the duet link or via Instagram. Good luck guys!!!!!

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Nak Emas? Need more gold? Join Julie’s ‘I NUT EMAS’ Contest and stand a chance to win 100g Gold & Prizes worth RM100,000 in total!

1:26 am Deelicious 0 Comments

Who doesn't want more gold? I definitely want some myself!


If you really would like to win some gold, then you have to join Julie’s ‘I NUT EMAS’ Contest and stand a chance to win 100g Gold & Prizes worth RM100,000 in total! The ‘I NUT EMAS’ Contest is Julie’s Peanut Butter Sandwich Biscuit first grand giveaway for the year and was inspired by the signature sandwich biscuit’s golden baked biscuit shape and buttery gold-like filling.
 
Contest is open to all Malaysians nationwide from now to 15 August 2022, with the Grand Prize being a 100g gold worth RM30,000!
 
Founded in Melaka in 1985, Julie’s heritage-rich background and reputation built on quality and taste has been deeply rooted in the heart of every Malaysian. Julie’s biscuits have since then travelled all over the world with everyone sharing a bite of the variety of options the brand offers, including its signature Peanut Butter Sandwich Biscuit that is loved by many till today.
 
Tzy Horng Sai, Director of Julie’s Biscuits, attested that Julie’s Biscuits is more than just a biscuit company. “It’s also us making memories for every Malaysian, young and old, as they enjoy their favourite Julie’s products on all occasions,” he said.
 
“For as long as our 38 years of establishment, our Peanut Butter Sandwich Biscuit has always been a legacy, a must-have biscuit and snack in many Malaysians’ households. The aroma that emits from every packaging opened is iconic and ignites fond memories.”
 
The original and signature Julie’s Peanut Butter Sandwich Biscuit has a unique combination of sweet and savoury taste. The peanut butter cream filing is smooth, buttery, and fragrant, and pairs exceptionally well with the slightly salty, golden baked biscuit. It tastes great as a dipper biscuit or eaten alone.
 
Go Nuts with Julie’s ‘I NUT EMAS’ Contest!

To celebrate their 38th anniversary, Julie’s is proud to announce the ‘I NUT EMAS’ contest where customers can stand a chance to win prizes worth RM100,000 in total, with the Grand Prize being a 100g gold worth RM30,000.
 
Inspired from the Peanut Butter Sandwich Biscuit’s shape and gold-like appearance, the Julie’s ‘I NUT EMAS’ contest is a playful homophonous to the Bahasa Malaysia term ‘I WANT GOLD’. It is the brand’s fun way to incorporate the word ‘nut’ from ‘peanut’ and ‘want’ (‘nak’ in Bahasa Malaysia) into a tagline that all Malaysians could relate to.
 
How to Participate?

1. Between 1 July 2022 to 15 August 2022, purchase any pack size of Julie’s Peanut Butter Sandwich Biscuit worth RM5.00 and above in a single receipt.
2. Take a clear picture of the receipt. Ensure the store name, receipt date, receipt number, and product bought are clear in the photo.
3. Scan the QR code from point-of-sales material (e.g. poster), or visit http://juliesinutemas.com/ to submit the receipt photo.
4. Remember to keep the original receipt as this will be required for winner verification!
 
The contest is open to all Malaysians nationwide from now to 15 August 2022. Purchases of Julie’s Peanut Butter Sandwich Biscuit can be made at any e-commerce or retailer as long as there is a valid receipt as proof of purchase.
 
In terms of prizes*, there will be quite a lot to grab...
 
Weekly Prizes - RM85 Touch ’n Go e-Wallet credit X 396 winners (66 winners x 6 weeks)
First Prize - 10g Gold (worth RM3,000) X 10 winners
Grand Prize - 100g Gold (worth RM30,000) X 1 winner


*Contest terms and conditions apply.    
 
Learn more about Julie’s ‘I NUT EMAS’ contest details here!
 
“Biscuits are more than just a culinary delight, it’s about people making connections, breaking barriers, and building bridges. We hope that our I NUT EMAS contest campaign can help to change someone’s life. Over the last 37 years, we have been looking up confidently into the future like Julie, our trademark icon, and we hope it would aspire Malaysians to do the same – look up, smile, and put on your best energy, grab a pack of your favourite Peanut Butter Sandwich Biscuit as we all stride together to positivity in life,” said Sai.
 
Julie’s Peanut Butter Sandwich Biscuits comes in assorted, convenient packaging. There’s the tubs and tins sizes that are good for households, and the convenient packs for those who are always on the go or for a quick snack in school or in the office. Party packs are also available in boxes and cartons.
 
Stay updated with the brand’s happenings at their official social media channels on Facebook and Instagram! Hope you win some gold too! Good luck!

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Taco Bell Unveils Tenth Restaurant in Malaysia – at TTDI! And soon, at Nilai Square (Seremban), AEON Bukit Tinggi (Klang) and Setia City Mall (Shah Alam)!

12:35 am Deelicious 0 Comments

I believe, those living near TTDI and Bandar Utama, you will be happy to know that after having served more than 750,000 tacos to Malaysians since first opening its doors in April 2021, Taco Bell is now available in TTDI, at Jalan Tun Mohd Fuad and names four new restaurant locations!



Harris Beh, Taco Bell Malaysia’s Franchise Operator, shared, “It is very heartening to have reached this momentous milestone. From the very first introduction of Taco Bell at Cyberjaya in April 2021, we have received an overwhelming response from fans all over Malaysia. They come to try our unique menu offerings, satisfy their cravings for our famous Mexican-inspired cuisine, and discover the world-renowned Taco Bell experience. The opening of our tenth restaurant would not have been possible without the hard work of our amazing crew and, most importantly, our fans’ continuous support and encouragement. It has been a rewarding journey for the team to bring our #Live Mas, #LiveKawKaw brand spirit to life through our craveable menu offerings as we work towards delivering “best in class” service experiences at our stunningly designed restaurants. And we are only just getting started.”

In addition to serving imaginative and innovative menu items, Taco Bell aims to deliver an elevated yet unique dining experience at each restaurant. The tenth Taco Bell restaurant at TTDI boasts a 2,400 square feet space, infused with Taco Bell’s signature cool, Californian vibe, complete with the iconic rainbow ceiling – a perfect setting for diners to not only enjoy their Taco Bell favourites, but also to discover great area to take good-looking social content and share their experience.


“We are excited to announce the opening of our tenth Taco Bell restaurant at TTDI. We are truly thankful for our fans’ tremendous love and support since opening in Malaysia last year. We invite all to come and enjoy our craveable and iconic tacos, burritos, Crunchwraps and much more during this milestone opening,” said Ankush Tuli, Managing Director of Taco Bell Asia Pacific.

He continued, “We are also grateful to have Disruptive Concepts as our Franchise partner who have been instrumental in bringing Taco Bell to Malaysia, already employing over 300 people, with bold plans to continue to grow the brand and delight our fans across the country.”


In a few short days, as part of Taco Bell’s growth plan, the brand will be opening its first restaurant outside of Klang Valley in Nilai Square, Seremban, followed by an additional restaurant in AEON Bukit Tinggi, Klang. Next up will be the opening of another flagship restaurant in Setia City Mall, Shah Alam, all in the interest of bringing the unique Taco Bell experience to even more Malaysians. Fans can visit Taco Bell Malaysia’s website or follow their social media channels to stay updated on their latest offerings and restaurant openings.

Taco Bell outlets are open daily for dine-in, takeaway and delivery (selected locations). Visit this page for more details about a location near you!

Eat more tacos guys! 

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