Maserati announces plans for all-new models to be developed, electrified and produced in Italy

9:48 pm Deelicious 1 Comments

Maserati just dropped this on everyone guys! Maserati announces new plans for all-new models to be developed, electrified and produced in Italy!

In line with FCA’s €5 billion investment program for Italy, Maserati announces its innovation plan for production, electrification and autonomous driving technologies. As to production, Maserati announces plans for its lineup of new and electrified products at Modena, Cassino and Turin (Mirafiori and Grugliasco).

An exciting announcement by Maserati on all-new models - to be developed, electrified and produced in Italy.


All of Maserati’s new models will be 100 percent made in Italy and will adopt hybrid and battery electric propulsion systems capable of providing both innovations and the high performance embedded in the brand’s DNA. Maserati’s all-electric models will combine traditional highly appreciated Maserati driving dynamics together with next-generation battery-electric technology, offering unique driving modes, extended range and ultra-fast charging capabilities.

An important step for Maserati innovation is the level of Autonomous Driving. All new Maserati including the updated current models will offer a range of autonomous driving capabilities, starting with Maserati Level 2 enhanced Highway Assist progressing to Level 3 with hands-off offering close to full autonomy, having the ability to maneuver in and out of lanes or bring the vehicle to a safe stop at the side of the road if the driver is unable to take control of the vehicle.

In 2020, the Company will embark on electrification and the Maserati Ghibli, produced in Turin, will be the first hybrid-electric propulsion for the brand. The first of the totally new Maserati to appear will be the eagerly-anticipated sports car – packed with technology and reminescent of Maserati’s traditional values. It will be produced in the Modena plant, where major production line upgrades are also underway to accommodate its electric powertrain.

Next up will be a new Maserati utility vehicle, set to be built at Cassino and destined to play a leading role for the Brand thanks to its innovative technologies. An investment of approximately €800 million has been earmarked for the construction of the new production line, scheduled to open at the end of the first quarter of 2020. The first pre-series cars are expected to roll off the line by 2021.  

After many years of success, GranTurismo and GranCabrio remain part of the brand's roots and these models will herald the full electrification era for Maserati. The totally new GranTurismo and GranCabrio will be produced at the Turin production hub, where FCA is investing €800 million.

Production of the new models will complement that of the prestigious and continuously improving line-up of current Maserati range: Levante, Quattroporte and Ghibli.

With the introduction of various product innovations, Maserati is reinforcing the importance of Italy with regards to its production — particularly Modena, which will also continue to play a strategic role as the brand’s headquarters.

Construction has already begun in Modena on a paint shop, a new feature for the plant, which will be equipped with innovative, low environmental impact technologies. The design of the paint shop will also allow Maserati customers to watch their car being painted.

Finally, Maserati is developing an entirely new customization program for customers seeking a one-of-a-kind level of exclusivity. A dedicated customization workshop will be created within the Modena plant.

The 2019-2021 FCA investment plan for Italy, announced on 29th November in Turin, includes thirteen totally new or significantly updated FCA models and electrified versions of 12 new or existing models, including the Maserati products, the recently announced the all-new electric version of the Fiat 500 to be produced at Mirafiori, and a new premium vehicle for Alfa Romeo to be produced at Pomigliano.

Be deelicious, 
26 September, 2019

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Haze & Pollution: It's Affecting Your Skin, but why? Neutrogena Has the Answers!

5:37 pm Deelicious 1 Comments

Hello! Having a hazy, dazy day? Who is not? On top of the pollution, we now have to deal with the haze. I am on my mask every day now. Aiyo, very sien.

But for my face, I think it's ok until Neutrogena send me this.

A powerful cleanser, yet gentle to your skin! So, what's PM2.5?


Seriously guys, the haze. Not funny. Apparently, even on normal days, pollution + urban condition, it already has PM2.5 everywhere. Free for you.

So, what is PM2.5? Neutrogena Malaysia has all the answers in this video:



Did you know – pollution affects a staggering 80% of urbanites! And because of constant exposure to this poor-quality air filled with micro-pollutants, our skin experiences 60% moisture loss after just 7 days!

One of the most concerning pollutants with skin-damaging effects is Particulate Matter (PM). Research has shown that any PM with a diameter of 10 microns or less (≤ PM10) can penetrate through the skin, causing serious health issues, and one of the biggest skin’s enemies within this range is PM2.5.

This is particularly alarming for city dwellers – according to survey results published by the World Health Organization (WHO) over 4,300 cities, only 20% of the world’s population is living in areas with acceptable levels of PM2.5!


Left: Pores filled with PM2.5 | Right: After cleaning it with Neutrogena Deep Clean cleanser! Woah.........
PM2.5 particles are 20 times smaller than human pores, allowing them to penetrate easily through to even the deepest layers of the skin. If you’re wondering how small they are, just imagine: the diameter of a strand of hair is about 30 times wider than the largest PM2.5 microparticle!

You really don't want your face to be destroyed by PM2.5... no mask can help you on this.

Because PM2.5 is invisible to the naked eye, it causes unseen harm and damage to our complexion. When PM2.5 enters our skin, it weakens and damages the skin’s natural protective barrier, obstructing pores and preventing them from functioning properly. When our pores are suffocated, the skin is unable to regenerate itself, thereby leading to even more issues.

The common symptoms of skin damage caused by PM2.5 include: dryness, dullness caused by a decrease in collagen, aggravation of acne symptoms, pigmentation and dark spots, premature lines and wrinkles, and other skin problems.

Is there a way to safely remove harmful PM2.5 from our skin? There is wisdom in the age-old saying, “prevention is better than cure”. Therefore, it is more sustainable to prevent the onset of skin problems before they happen, rather than to try and repair the damage done when it’s too late. 

To minimize the impact of air pollution on your skin, cleanse your face twice a day with a facial cleanser that not only removes dirt and impurities, but also takes away micro dust. As PM2.5 particles are so small and can be difficult to remove, you’ll need a cleanser that is clinically proven to effectively cleanse away these micro-pollutants.

However, not all cleansers are made equal – many women tend to have the misconception that all foaming cleansers in the market provide adequate protection from external pollutants, but the truth is that they don’t!

Neutrogena® introduces a simple and effective method to take away 99% of PM2.5 micro-pollutants^ while giving back skin’s nourished glow! Take the first step towards healthier, clearer skin with Neutrogena® Deep Clean® Foaming Cleanser, the 1st pure glycerin-based foaming cleanser* that is clinically proven to remove 99.9% of dirt and impurities from deep within the skin!



Featuring a non-drying oil control formula, the foaming cleanser creates a rich, ultra-creamy lather that reaches deep into pores, thoroughly removing impurities such as dirt, excess oil and dead skin cells. Shine and surface oil are reduced, while retaining natural moisture balance, thanks to its key ingredient, Pure Glycerin, which nourishes and refines the complexion for a clear, fresh and healthy-looking glow.

Gentle and non-irritating, Glycerin is a powerful humectant which draws moisture from the environment to keep skin hydrated. According to experts, Glycerin mimics our skin’s natural moisturizing factor (NMF), which makes it highly suitable for all skin types – even oily/combination or problematic skin! Other benefits of Glycerin include: reducing skin roughness, helping to shield skin from environmental irritation, and strengthening skin’s moisture barrier.

Neutrogena® Deep Clean® Foaming Cleanser (RM19.90, 100g) is available at leading pharmacies nationwide. You can also shop online via Johnson & Johnson official stores on Lazada and Shopee.  For more information, kindly visit Neutrogena®’s official website or follow Neutrogena Malaysia on Facebook.

*Based on marketed rinse-off products in Neutrogena® from 2007 – 2017. ^ based on clinical efficacy study on PM 2.5 particles. For peace of mind, Neutrogena® Deep Clean® Foaming Cleanser is also non-comedogenic, oil-free and dermatologist tested.

So guys, the last thing you want is clogged pores, filled with PM2.5! No, thank you. Clean your skin well, especially when we are in season for haze (musim jerebu!), take care!

Be deelicious,
19 Sept, 2019

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