Introducing Mamonde | Harnessing the Power of Flowers for All Your Beauty Needs

Recently I got invited to special preview of a new beauty brand that will be coming to our shores VERY SOON. Thanks to Butterfly Project Malaysia, I attended the preview and it blow me away!

AmorePacific Malaysia invited members of media and bloggers to a launch preview of its latest brand, Mamonde (french word for ‘My World’) today. Mamonde products which is fully imported from South Korea (I sense quality and "mutu terjamin" seems to be implied here) is set to reach Malaysian shores in August 2016 with the opening of its first beauty counter in Aeon Bandar Utama.

New brand coming to Malaysia, Mamonde: beauty care that is completely inspired by flowers

Mamonde is the leading global premium cosmetic brand that offers a wide array of skincare, and makeup products to suit your daily needs (yes, perhaps we men don't use make up but that doesn't mean we don't clean our face, kan?). Price range of its products is expected to be between from RM6 to RM169, well, depends on what you buy and need, of course...

We were given an immersive brand experience as they enter the ‘World of Mamonde’ - starts with an introduction of the brand followed by a walk to the 'Mamonde Garden' (as you can see in my introduction video) and given a detailed briefing on the R&D of Mamonde which covers the 5 key flowers used in Mamonde formulation, flower science technologies and its floral properties. The walk continues until they reach Mamonde’s product experience area and finally a 'Flower Beauty Class' that captivates participants with all things floral.

Margaret Chin, General Manager of AmorePacific Malaysia said that:

Mamonde’s skincare is the first of its kind in the cosmetics market as it uses only flowers as its key ingredient in the formulation for all its products. With the launch of Mamonde, AmorePacific Malaysia will have four brands under its company portfolio which includes Laneige, Sulwhasoo and Innisfree.

Some of the star products to look out for is: 

Mamonde First Energy Essence/SerumAge, Control Power Eye Cream, Moisture Ceramide Cream, Lotus Micro Cleansing Foam, Rose Water Toner, and Floral Hydro Cream

First Energy Essence (Image provided by brand)

It is available in its home country, South Korea but Mamonde had been launched in the U.S, China, Thailand and we are next.

Just a bit on the brand...

“Inspired by Flowers”

The flower, a sign of beauty and a symbol of grace; is also magical with its ability to speak to the soul in a way which words cannot express. The blossoming flower, its colours and pleasant scent emits a natural inherent vitality and surging energy that lifts the mood and comforts the heart. But there’s much more to this extraordinary plant.

Inspired by flowers

AmorePacific Research Institute discovered the close relation between flowers and a woman’s beauty (but I am pretty sure we men can use it too!). Advanced research was then carried out on various flowers; from the root to its stem and petals to discover the amazing power and energy that the flowers possess. Findings reveal that flowers contain moisturising and skin-nourishing ingredients that not only provide nourishment to the skin but also moisturize and balance oil production to maintain a vibrant skin.

Researches help to us to get the best out of nature...

Years of research concluded with the inception of a unique innovation and formulation that use floral extraction to re-invent beauty. AmorePacific named its innovation Mamonde, a brand that inspires feminine beauty (and men these days want to look good too!) with flowers through its flower science technology.

True beauty with nature + science

Mamonde brings beauty into a bloom by instilling the wisdom of nature found in the flowers’ vitality into their products. It aspires to provide skincare solutions for every woman so that they may radiate in blossoming beauty.

Mamonde products are formulated with various types of flowers that possess the following properties:

Vitalizing

The Honeysuckle and the Evening Primrose both have amazing vitalizing properties that help maintain healthy skin. The Honeysuckle is an absorbent plant with its ability to absorb nutrition from barren soil to deliver nutrients fast to vital parts of its plant. Similarly for the skin, the Honeysuckle delivers nutrients found in the flower to the skin for a smoother and firmer skin that is vitalised from within. The Evening Primrose contains high concentration of fatty acid and other nutrients that is essential to improve cell structure and skin elasticity.

Moisturizing & Hydrating

Mamonde uses Demask Rose (Rose Water), Hibiscus, Narcissus and Peach Blossoms in its hydrating and moisturising range. The Rose water is extracted with super-high pressure to preserve its amazing properties of soothing and moisturising the skin. The Hibiscus, Narcissus and Peach Blossom on the other hand, contain natural hydrators and ceramide that offers flawless hydration. The Narcissus offers excellent moisturising benefits of up to 24 hours.

Anti-aging

The Camellia is a resilient plant that thrives in a wide range of weather conditions even through winter. Its resilience and other therapeutic properties help protect the skin from free radical damage and reduce the signs of aging for a youthful-looking skin


The Heartleaf Houttuynia and Sage are perfect for regulating sebum production and especially for the oily skin. Extracts of the Heartleaf Hottuynia also help tighten the pores that have enlarged and that have lost resilience. It offers instant contraction and it is also cooling to the skin.

Flowers for your beauty needs

Delicate, soft but yet resilient and unyielding is what I would describe flowers.

Mamonde Lotus Micro Cleansing Foam Image from Mamonde Korea