Roche Malaysia raises funds for children with hearing loss at its annual Roche Children’s Walk

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In the Roche Children's Walk, there's 157 of company sites unite for Roche Children’s Walk to raise funds for more than 75 projects around the world.

Group photo of Roche Malaysia staff during the Children’s Walk
With more than 400 Roche Malaysia employees organised various activities to raise RM40,000 for hearing impaired children to attend the Komuniti TUTUR programme. From movie screening, bazaars and employee pledges, the joint initiative by Roche Malaysia employees from the pharmaceutical and shared service centre, culminated with a charity walk held in conjunction with Roche’s annual global event – the Roche Children’s Walk.

The Roche Children’s Walk is a traditional corporate social responsibility campaign of Roche global, involving more than 100 sites around the world. Every June, more than 90,000 Roche employees globally raise funds for philanthropic children’s projects within their countries.

All funds raised for local cause are then matched by Roche to contribute to a variety of non-governmental organisation (NGO) programmes in developing countries such as Malawi, Ethiopia and the Philippines. For this year, through Roche’s global employee foundation, three new education partnerships were initiated in Ethiopia, Nepal and Kenya.

“In Malaysia we partnered with Yayasan Budi Penyayang, an NGO that supports the Komuniti TUTUR Programme, an initiative by Universiti Kebangsaan Malaysia (UKM). The TUTUR programme enables children, who receive cochlear implants to overcome their hearing loss, to transition from clinic and integrate them into society through various activities such as sound recognition and communication,” said Martin Kikstein, General Manager of Roche Services (Asia Pacific) Sdn. Bhd., during the cheque presentation ceremony at Sunway GEO recently.

Komuniti TUTUR also has other components as part of its activities such as knowledge and attitude building for parents, developing cochlear implant patients’ attitude, skill and knowledge.

Lance Duan, General Manager of Roche (Malaysia) Sdn. Bhd.; Associate Professor, Dr. Rogayah A Razak, Programme Coordinator of Komuniti TUTUR Programme; Dato’ Leela Mohd Ali, Chief Executive Officer of Yayasan Budi Penyayang Malaysia and Martin Kikstein, General Manager of Roche Services (Asia Pacific) Sdn. Bhd. during the cheque presentation ceremony.
“We are happy to support the children with hearing impairment to gain a better quality of life. At Roche, patients are the centre of our operations. We firmly believe in the potential to translate science into therapies, to address patient’s unmet needs and help them live longer and healthier lives. The combined strengths of our pharmaceuticals and diagnostics services – have made Roche the leader in personalised healthcare – a strategy that aims to fit the right treatment to each patient in the best way possible,” said Lance Duan, General Manager, Roche (Malaysia) Sdn. Bhd., who was also present at the event.

He also added that, “As part of our annual corporate social responsibility initiative, we partner with organisations that help improve the lives of disadvantaged children to provide them with a better quality of life.”


Meanwhile, Dato’ Leela Mohd Ali, Chief Executive Officer of Yayasan Budi Penyayang Malaysia, in her speech at the event, mentioned the support from Roche is important to sustain the Penyayang-Komuniti TUTUR programme.

“It has been a journey of 17 years of working together with TUTUR to improve the lives of the hearing impaired children,” she said. Penyayang, she added, has signed a new Memorandum of Agreement with UKM to help continue the Penyayang-Komuniti TUTUR Programme.

A little bit more on the Roche Children's Walk, which is a day powered by employess, also is the company’s global signature employee project. Since the first company-wide walk in 2003, more than 220,000 Roche employees have participated, raising more than CHF 17 million.

All money collected by employees is matched by Roche and used to support local children’s causes in communities where Roche operates, as well as in developing countries such as Malawi, Ethiopia and the Philippines. Funds are applied to local NGOs or channelled through the Roche Employee Action and Charity Trust (Re&Act), a legally independent charity.

For more information, please visit www.react.roche.com

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2 comments:

  1. I really love this blog because you are helping all poor and helpless people who are actually suffering with hearing loss problem. I think you can also help them by sending them to excellent audiology they are known to all as a comprehensive audiology.

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  2. To help your hearing-impaired students speech-read, make sure to face them when you talk, talk slowly and clearly, and don't yell. As long as they have their amplifiers on, you can speak in a normal tone. Try to minimize background noises. Use lots of pictures, graphics, and text labels. www.hymanhearing.com/synapse-xt-reviews

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