Anchor Food Professionals gets Malaysians to “Smile with Cheese” with Anchor Legendairy Contest

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There's a reason why CHEESE is such a comfort food and even better now with Anchor's contest where you stand a chance to win prizes up to RM100,000!


Anchor Food Professionals is bringing back its Anchor Legendairy contest, themed this year as “Smile with Cheese”, a nationwide contest running from now to 31 December 2020 featuring lucky draws and spin-and-win with even bigger prizes up to RM100,000. This campaign and contest aim to spread the goodness of New Zealand cheese by bringing happiness to Malaysian consumers amidst the current Covid-19 pandemic.


According to Jack Tan, Fonterra Brands Malaysia’s Foodservice Director, the contest aims to spread happiness through the goodness of New Zealand cheese and dairy products, while the country tries to weather through the Covid-19 pandemic. 


“Cheese is a rich source of protein. 
Consuming protein as part of a balanced diet and healthy lifestyle contribute to good mood. In other words, eating cheese may make us feel good. We hope to bring more positive vibes and smiles to Malaysians by getting them to indulge in New Zealand cheese!” says Tan.



Besides being a natural source of protein, cheese is also known for its great taste! The Anchor Legendairy contest is part of the brand’s new campaign to promote cheese dishes from more than 650 participating F&B bakeries, restaurants, and cafes who are committed to deliver delicious baked goods such as cakes, tarts and breads as well as pizzas, burgers and even baked cheese rice or pasta. 

Anchor Food Professionals hopes to support the local F&B industry affected by the global pandemic by extending their presence to more home and in-store diners and patrons as part of a journey to upskill food operators with much-needed social media skills, especially in times of this pandemic. 


“The Covid-19 crisis has accelerated the need for businesses to be social media savvy to pull through the challenging financial climate now. Anchor Food Professionals wishes to support F&B operators to up their social media game so that their businesses continue to survive, or even better, to thrive while Malaysia works towards regaining its economic strength. Hence, some participating restaurants and bakeries are offering takeaway and delivery service in order to reach out to more consumers, especially those who prefer to dine at home during this period of time,” Tan points out.

Giving the reason why consumers should choose to consume dairy products from New Zealand, Tan says: “Anchor Food Professionals is one of the leading dairy foodservice company in Malaysia and we pride ourselves for our strong heritage in producing high-quality dairy products from grass-fed cows in New Zealand since 1886." 

"Anchor Dairy Foods products are sold in more than 80 countries worldwide and have been present in Malaysia through Fonterra, a New Zealand multinational dairy co-operative since 1960. We have a sterling track record in providing dairy products that are unique in taste, texture and functional performance to food operators in the Malaysian F&B industry”.

Give yourself a reason to smile today with some yummy, cheesy goodness! Join the Anchor Legendairy contest and stand a chance to win lucky draw which includes a grand prize of 3-days-2-nights’ stay at a Langkawi luxury resort for 2 persons with flights included and nine (9) other consolation prizes; as well as electronic gadgets up for grabs for the weekly draw! 

Contestants can also redeem exclusive prizes from www.smilewithanchor.com when they purchase Anchor cheese dishes from participating restaurants and bakeries. All in-premise diners, take-away and order deliveries customers of the participating eatery can join the contest, just screenshot receipt of purchase and upload it on our website to join!

Like and follow Anchor Food Professionals on Facebook and Instagram for more information on the contest.


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