ck2: a scent for #the2ofus

7:45 pm Deelicious 2 Comments

What's your scent?

The all-new scent for #the2ofus by Calvin Klein - a gender-free fragrance for all.

One of my first few fragrance that I first use during my younger, rebellious days is definitely CK. I started with CK One and CK Truth. When I am asked to review CK2, I am expecting it to be much more rebellious or at least somewhat young, clean but edgy.

I am not disappointed when I watched their campaign ad. It's definitely very #playful #open and somewhat #rebellious. Watch this, you will not be disappointed, it stay true to the brand's DNA.


The packaging is pretty expected. It's simple and minimalist modern. But what I didn't expect is the shape of the bottle. The see through, transparent bottle REALLY caught me by surprise and something I did not expect. I love the bottle and totally different from most of the perfume design I know. While most fragrance have its spray head on top, CK2 is designed in a way where the cap is the fragrance bottle holder, such a genius way of placing and designing the bottle, AND I expect this from CK brand.

Simple, totally transparent bottle - that's just so me!
After 20 years has past, ever since the iconic launch of ck one, the house of ck comes back with a big bang by introducing ck2, which celebrates the life of today’s youth: bold, free, diverse, thrilling experiences are amplified by the connections between two people (or MORE!). So there's no stereotypes and free of conformity. What I see is a youthful connection between two people to celebrate the differences that make our connections richer and define what makes us, truly us.

ck2 is a dual-faceted scent that balances two opposing forces: the strike of spicy electric freshness and the warmth of magnetic woods. a signature fragrance for an urban, alternative, new freshness.

The all-new ck2 by calvin klein


The fragrance opens with an unexpected spice of wasabi flavor deepened by an underlying note of magnetic, creamy warmth. This strikingly fresh top note, evocative of the electricity of contact, is complemented by solar heat and a feeling of warm stones on a hot day. The energy of floral accords pulses through the heart with rich sensuality, while wet cobblestones bring a mineral splash to generate electric freshness. The dry down of jasmine is enhanced by the scent of vetiver and blends with the creamy fieriness of sandalwood and sensual musks, By blending together to envelop the electricity of magnetic warmth.

Summary:

Top: wasabi, mandarin, violet leaf absolute
Mid: wet cobblestones, orris concrete, rose absolute
Dry: sandalwood, vetiver, incense

Although it's complex, it's cool and natural, two fragrance worlds merge together to create an exuberant, intimate and contrasted connection. 

Keyword: Fresh | Warm | Electric

It has some exciting launch style too. A battle between bloggers! Perfect, now I get to shoot some of them, literally!

Misz-Ella and me, before the battle.
Looking cool before the battle, completely drenched wet... 



Team Yellow battling it out with me.... LOL! :)

Tee, representing CK, explaining to us on ck2....

That's my nickname - such a killer name!

We did well.....
The complete team at the launch of ck2



Surrounded by roses!

Third placing, not bad eh?

Nah nah nah.... one more medal to my collection of medals..... LOL!

So much fun, I feel young and energetic!

I realized I have a lot of ck stuff, from bags to jewelry, tons of ck fragrances.... and now, adding to the collection, my very own ck2

ck2 reinterprets minimalism and art by inviting you to look through the clear container and experience the scent before applying. An expression of ck2’s gender-free fragrance, the 2-part design unites male and female elements. The bottle is sleek, rounded bulb of glass houses the juice and sits atop a solid square cap that also serves as a unit to maintain the bottle upside down. Both the bottle and cap go beyond the classic fragrance bottle to create two pieces perfectly in-sync and connected to each other, much like the connection of two people. The bottle is a pure, transparent and futuristic design that is cool and gender-free.The outer packaging’s minimalist design displays every facet of the bottle held inside, while the ‘what you see is what you get’ approach highlights the authenticity and craftsmanship of the bottle and cap. Giving a not so subtle nod to today’s ever growing high tech realm, the carton stays true to the principles of minimalism that are essential to the brand’s DNA.     

This is going into my gym bag and I am going to get another one for my office bag.....

Minimalist but yet so damn cool!

ck2 Pricing:
eau de toilette spray (100ml) RM289
eau de toilette spray (50ml) RM219
deodorant stick (2.6oz/75g) RM89

The ck2 advertising campaign was shot by acclaimed photographer Ryan McGinley, whose unapologetic, controversial and real vision perfectly complements the spontaneity and thrill of ck2 (ok, that sound very me, eh?)

The advertising creative features four stories that fold into one another in unexpected ways, creating authentic echoes between glances and the kind of lust or attraction couples can provide. Against the backdrop of urban and natural settings, four couples play out the free spirited, raw and passionate narratives of today’s youth. The meaningful connections emphasize the thrill of life shared by two people and magnify the uniqueness of each relationship in our lives shared through a tapestry of experiences and emotion that ultimately define who we are.

The ck2 event will be at Mid Valley Center Court from 21st – 27th March 2016, expect a thrill of your life with fabulous deals and exclusive experiences. I know I am going....gotta get more bottles!!!!

Be deelicious,
19 March, 2016

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